PPT-The Marketing Research Process

Overview Learning Objectives To learn the steps in the marketing research process To understand how the steps in the marketing research process are interrelated and that the steps may not proceed in order. Kristina Zikienė. 2013, Vytautas Magnus University. Nature of Marketing. Marketing. is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. . College. is pleased to announce . s. hort courses on Marketing.. Unique features of our training programs:-. Provide thorough understanding of the importance of marketing related areas.. Provide practical knowledge of marketing activities.. Don Schultz, Ph.D. . Professor Emeritus-in-Service . Medill Integrated Marketing Communications Dept.. Northwestern University. AMA Western Michigan . 11 November, 2015. Everything We Ever Learned About Marketing and Branding Is Now Obsolete!. 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making. Keys to Successful Marketing. Must understand and meet customer needs and wants. To meet customer needs, marketers must collect information. Based on First Principles and Data Analytics. Research Toolbox. Agenda. Introduction. Research . Methods and Data. Marketing Engineering Analysis. Markstrat . Simulation (Part II). Marketing Strategy Project. What . Is Marketing?. independent variables. inputs. includes:. situational factors. marketing courses of action to steer the market. dependent variables. outputs, phenomena one seeks to explain. includes:. What’s. . critical. . for hospitality venues today?. Your brand & USP. Building value for future generations. Engaging your customers with real value. Market research to drive decisions. Investing in quality communication platforms. Principles . of Marketing. Types of Marketing Information: Internal Data . Large databases collect massive amounts of data from a variety of sources: customer demographic and profile data linked to in-store and online purchasing history, Web site search terms, page views, social media posts, and other . Entrepreneurship Lecture 3. This presentation contains adapted material from Zikmund, W.,d’Amico, M., Browne, P. Anthony, D., Monk, J. & Donville, L. (2008). Effective Marketing: First Canadian Edition. Toronto: Nelson.. Dr. (. Mrs. ) . Kishori. J . Bhagat. M.Com. ., . M.Phil.. , M.B.A., NET, Ph.D.(Commerce), Ph.D. (Management Studies). Syllabus . Sr. No.. Modules . 1. Introduction to Marketing. 2. Marketing Decisions I. RESEARCH DESIGN. SECONDARY DATA RESOURCES. .. . . AND . Bacardi and PHILIPS. LIGHTING CASE STUDY. Sources: Smith, Albaum, An Introduction to Marketing Research, 2010. Burns, Bush, Marketing research, Prentice Hall, 2010. Function: Marketing Information Management. Utility: Information Utility. What You’ll Learn…. Why is marketing research important?. How does a marketing information system work. ?. What is the difference between the four types of marketing... Behavior. 11. Explain . the concept of marketing and identify the five forces . that constitute . the external marketing . environment . Explain . the purpose of a marketing plan and identify its . main components. Fatima Eldukaly. ID: . 3163. Email: . Fatimah_3163@limu.edu.ly. Libyan International Medical University. Faculty of Business Administration. Content:. Introduction. Exchange process. Recognize . t.