Commercial NoMore Campaign Answer the following questions How did this commercial make you feel Whats the point Who is this commercial talking to English II Miss Romeo Rhetoric Plato ID: 463031
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Slide1
No-More
CommercialSlide2
No-More Campaign
Answer the following questions:
How did this commercial make you feel?
What’s the point?
Who is this commercial talking to?Slide3Slide4Slide5
English II
Miss Romeo
RhetoricSlide6
Plato
:
[Rhetoric] is the “art of enchanting the soul.” (The art of winning the soul by discourse
.)
Aristotle:
Rhetoric is “the faculty of discovering in any particular case all of the available means of persuasion.”
Andrea Lunsford:
“Rhetoric is the art, practice, and study of human communication.”
Kenneth Burke:
“The basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.”
Rhetoric is…Slide7
Aristotle?
Greek philosopher Aristotle
said that
rhetoric
is simply the ability to
see
the available means of
persuasion
in a given situation.
Translation
: We should totally think about how and why something is or could be persuasive--you know, to help us communicate better… (so we can get what we want!)Slide8
Think about your efforts to persuade (
convince
) a parent, teacher or friend to do or believe something.
What happened?
Did your persuasion work fabulously or fall apart mid-flight?Slide9
Let’s discover…
Logos
Using
logical
appeals… Using reason and factual information to persuade…
It
appeals to patterns, conventions, and modes of reasoning that the audience finds convincing
and persuasive.Slide10
Pathos
Using
emotional
appeals that trigger emotional responses…Slide11
Ethos
Using the author’s
character or ethics
to appeal to the audience using the power of image…Slide12
Most often, appeals are combined…
"As your doctor, I have to tell you statistics suggest that if you don't stop smoking, you're going to die a painful, miserable death."Slide13
Key Elements of Rhetoric
Rhetoric is always situational: it always has a context and a purpose.
Context
: the occasion, time, place it was written or spoken
Purpose
: goal that the speaker or writer wants to achieve.Slide14
Key Elements of Rhetoric
Context
and
Purpose
are
essential
to analyzing effective rhetoric.
First, consider the
context
:
occasion
, time, place;Then, consider the purpose: What is the speaker’s goal in this communication?Slide15
The Rhetorical
Triangle
or Rhetorical Situation
Speaker
Subject
Audience
PurposeSlide16
Purpose
Does the speaker want to…
Provoke?
Celebrate?
Repudiate?
Put forth a proposal?
Secure support?
Bring about a favorable decision?Slide17
Activity
Each group will have a different print advertisement at their table.
As a team, analyze the meaning behind the advertisement, specifically searching for logos, ethos, pathos, purpose, and intended audience.
You will present your findings and your advertisement to the class.