Communications Operations 102Communications Strategy T he Culture of Your Church Strategy Parsing the Preaching Pastor Web Hardware amp IT Productivity Tools Multisite amp ID: 271464
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Operations 102
CommunicationsSlide2
Operations 102—Communications
Strategy
: T
he Culture of Your Church.Strategy: Parsing the Preaching PastorWebHardware & ITProductivity Tools
Multisite &
Cutting Edge
Issues
Advertising
Policy
&
Practice
Policy
&
Practice
Communications TeamSlide3
Paul UtnageAssistant Professor
Paul
is the XP of Springhill
Presbyterian Church in Bozeman, Montana. He has served as Youth Pastor, Senior Pastor, and Executive Pastor in churches of all sizes—small to megachurch. Paul’s expertise is in organizational change and healthy leadership cultures. His current ministry focuses on leading his multisite staff and leaders
to
be
a transforming church that sends thousands of
missional
servants into their valley. He also
is a
leadership consultant with Transformational Leadership, as well as
mentoring
others with the
ProScan
PDPWorks
evaluative tool. Paul and his wife, Brenda, share a
passion
for outdoor activities like skiing, snow shoeing, camping, biking and reading
.Slide4
Today’s topic
No business or organization in America has such a leader as the Senior Pastor. Jack Welch of General Electric, and all other CEO’s, might speak a few times a quarter. Even if the CEO dryly delivers the speechwriter’s words, people listen to the prosperous leader. Things are different in the local church. Forty times a year, the Senior Pastor must deliver a compelling presentation of biblical truth and personal mission. Thus, it makes sense that we need to discover the Sr. Pastor’s perspective on church communications
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Parsing the Preaching Pastor
Communications StrategiesSlide6
Tip for Today’s Class
Ask questions that you wouldn’t normally of your SP.
If your questions are confidential, then put that in your Chat. David will read the question for you.Slide7
Mike Erre
Mike
became the Senior Pastor of EvFree Fullerton in 2012. In the first seven months, the church grew from 2,500 to 4,400 in worship. Mike is a relevant communicator of Christ and missional values. Before this, he was Lead Pastor at Mariners Church—Mission Viejo Campus, and had been the lead Teaching Pastor at Rock Harbor Church. Mike holds an M.A. in Philosophy of Religion and Ethics from Talbot School of Theology
.Slide8
5 Books
The
Jesus of Suburbia: Have We Tamed the Son of God to Fit Our Lifestyle?
Why Guys Need God: The Spiritual Side of Money, Sex, and RelationshipsDeath by Church: Rescuing Jesus from His Followers, Recapturing God’s Hope for His PeopleWhy the Bible Matters: Rediscovering Its Significance in an Age of SuspicionSeeking the God Who Hides, coming out soon Slide9
Spiritual DNA
Connecting with the Senior Pastor’s spiritual DNA and vision is the beginning point of any communications strategy
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Mike’s Spiritual DNA
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Q & A: Your SP’s DNA
Slide12
Voice
How does one relay the voice of the Directional Leader? Slide13
The SP Voice
Ruthlessly Repetitive
,
RepetitiveMemorable phrases—the disciple of staying on messageWords, stories, symbolic actions, who you rewardNarrowing the amount of messagesSlide14
Voice & the XP
Tell staff stories, share staff stories, normalize a group of
heroes.
Draw people back to the bull’s-eye.Slide15
Atmosphere
What kind of church atmosphere does that
leader
want?What doesn’t he want?Slide16
Information Flow
You must understand the preferences of the Leader with regard to information flow Slide17
Worship Communication
P
ulpit Announcements
Worship AnnouncementsLive and VideoBulletins“Skits” & PromosSlide18
Campus Communication
Digital signage
Welcoming
& way-findingBanners and brochuresSlide19
Church Communication
Electronic newsletters
WebsitesSlide20
High Impact
How does the church create high impact moments for the Senior Pastor
?Slide21
Handwritten Notes
Valuable or trashy?
If the SP
doesn’t do it, should others?Slide22
Promotional Campaigns
What do you think when you hear this term?
How do you authentically share a $15 million building campaign?Slide23
Turn Offs for Mike
Slide24
Q & A
Send
Questions via Chat to DavidSlide25
Chapter 2, “Culture Killers”Cracking Your Church’s Culture
Code
by Sam
ChandIn reading this chapter, it becomes clear that each church culture becomes predictable in its own way and that this predictability is crucial to performance. What things do you want to be predictable about your church's culture?Assuming that we all want to cultivate inspiring cultures in our churches, it becomes important to know the difference between an inspiring culture and the others. What differences stood out as you were reading?Justin GottliebSlide26
Potholes, Mud Pits
Unrealistic Demands
Blaming Others
Being Threatened by Other’s SuccessPower StrugglesDishonestyCreating an Atmosphere of FearUsing People Instead of Valuing ThemUnclear Vision, Strategy, Goals & ValuesLack of Authenticity