http wwwnydailynewscom newyorknewyorkcity1960sgallery11038782pmSlide11038762 What is the Golden Age of Capitalism Characteristics Economic Expansion Stable Prices Low Unemployment ID: 415092
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Slide1
Pg. 739 – 748, Questions, Answers, and Themes
http://www.nydailynews.com/new-york/new-york-city-1960s-gallery-1.1038782?pmSlide=1.1038762Slide2
What is the
Golden Age of Capitalism?CharacteristicsEconomic Expansion
Stable Prices
Low Unemployment
Rising standards of Living (continue until 1973)
Diet, Housing, Income, Education, and Recreation all improve from previous generationsSlide3
Define Gross National Product
The total value of the goods and services produced by the people of a nation during a year.Gross Domestic Product
the total value of the goods and services produced by the people of a nation during a year not including the value of income earned in foreign countriesSlide4
How do ordinary citizens benefit?
Numerous innovations come into useTelevisionHome air-conditioners
Automatic Dishwashers
Cheap Long Distance telephone calls
Cheap jet air travelSlide5
How is the economy changing for Americans?
Geography
Western states benefit from government contracts
Aircraft, guided missiles, radar systems
Home of numerous military bases and government shipyards
Jobs shift toward services from manufacturing
Toward education, information, services, finance, and entertainment
Employment in manufacturing jobs declined.Slide6
Describe life in 1950s
suburbiaWhat are the consequences of the growth of suburbia?
Prefabricated houses built in mass quantity
Levittown
Needed new stores: The mall
The Automobile is the center of all these innovations.
Interstate highway system
New travel habits: Long-distance vacationing and commuting to work.Slide7
Describe life in 1950s suburbia
What are the consequences of the growth of suburbia?
Businesses based on travel open
Motels
Fast food
Drive in movies
The Car symbolizes freedom
Individual mobility
Private choice, Slide8
What Spurs the
Growth of the West?The carLife centers around the carMust drive to work
Must drive to mallsSlide9
Why is the mass consumption of TV so important? What does it
cause?By the end of the 1950s roughly 90% of American families own a T.V. Changes the American culture
Become the source of information
Leisure activity
Changes American diets (
E
xample, T.V. Dinners)
Most effective advertising medium ever.Slide10
What is the important goal of the average American woman as portrayed in the 1950s?
Marriage is the most important goal of a woman (average age of marriage 22)Films, advertisements, and T.V. shows promote the messageSlide11
Did this goal appear to lead to happiness? Why or why not?
Feminism is put downMental disorderFailure to accept a “Maternal Instinct”Slide12
Explain how suburbia represents uniformity.
Economically DiverseUpper class suburbsWorking-class suburbsIndustrial suburbs
BUT
Racially very uniform
Federal agencies continue to insure houses not to be sold to non-whitesSlide13
How do private businesses and government contribute to segregated neighborhoods?
Supreme Court declares these provisions illegal in 1948The government still refused to subsidize mortgages unless they were segregated.
Levittown does not allow blacks
Gentrification: Displacing the a segment of a population for a different group
The poor displaced in cities for shopping centers
Poor whites move to suburbia
Non-whites: run-down city neighborhoodsSlide14
Themes we can pull from this reading:
Unprecedented economic expansionEconomic Change: Transition from Industrial Jobs to a service industry.
New way of life (suburbia) based on the car (epitomizes freedom).
T.V. becomes a center for entertainment, news, and advertising
Women are sold the idea of marriage
Government
Actions push uniformity
along racial lines in the countrySlide15Slide16Slide17