PPT-Audience & Purpose

ii Identifying the primary and secondary audience of a text How to learn from this PPT You will see a series of texts Some texts will have additional context For each text work individually or with a partner to try to . Purpose The purpose of this guideline is to assist nuclear medicine practitioners in recommending perform ing interpreting and reporting the results of bone scintigraphy II Background Information and Definitions Define the purpose by answering qu estions such as the foll owing What does the author want to accomplish What is the reader supposed to do next What does the author want to happen as a result of your t xt The purpose for communication will fit into . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. By Kelly Hiscox. FRONT PAGE . I . attracted by target audience by using exciting colours on my front page. The party scene created by editing in Photoshop gives the magazines cover an exciting feel for the audience and the array of colours will make my magazine visible to young people who are browsing in the shops as it will stand out to them. I also attracted my audience using my image by the placing of props and actors, the location of the hand directs the audiences attention towards the title of the magazine, which the name of my magazine is also suitable to the genre of the magazine which my audience would be aware of. The title was placed in a white font which is clearly visible against the background image, also as it is in capital letters to make it the most important piece of text on the page. . “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Measurement. Ratings and beyond. Audience measurement. One of the most significant forms of practical research is the measurement of audiences for electronic media content. Became a major issue when radio began carrying commercials. . CIMM 4. th. Annual Summit. April 22, 2015. 2. Agenda. Major Steps. Details to Consider. Linkage with CIMM, 3MS and Other MRC Priorities. Next Steps. Level Setting. Cross-Platform. Generally Driven by Devices. Considering Communication Models. Team Building. Understanding roles & work flow. Groups vs. Teams. Groups. 2. + people interacting & influencing each other. (usu. 3 w/upward limit, 5 people are ideal limit) . Assessment 2. Part 2 – Justifying your work. Task:. Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however each cover you make will have a different target audience. . ii. Identifying the primary and secondary audience of a text. How to learn from this PPT…. You will see a . series of texts. . Some texts will have additional . context. .. For each text, work individually or with a partner to try to . Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Copyright 2011 © by Pearson Education, Inc.. What is a Rhetorical Situation?. Rhetoric: Using language effectively to persuade, inform, educate, or entertain. Rhetorical Situation: The circumstances in which you communicate.. III. Speaker Performance. Giving a Memorable . Technical Talk. If your audience walks away . understanding . your 1-3 main points, . gains new appreciation . for (or is convinced of) them, and . remembers .