PPT-Persuading Your Audience

Not an inch to the west Not an inch to the east Ill stay here not budging I can and I will If it makes you and me and the whole world stand still from Dr Suess The . Julia Galdo, Managing Director, . Public Communication. American Institutes for Research. June 30, 2009. Social Marketing. Applies the techniques of commercial marketing to influence behavior change that benefits the target audience. . in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. By Kelly Hiscox. FRONT PAGE . I . attracted by target audience by using exciting colours on my front page. The party scene created by editing in Photoshop gives the magazines cover an exciting feel for the audience and the array of colours will make my magazine visible to young people who are browsing in the shops as it will stand out to them. I also attracted my audience using my image by the placing of props and actors, the location of the hand directs the audiences attention towards the title of the magazine, which the name of my magazine is also suitable to the genre of the magazine which my audience would be aware of. The title was placed in a white font which is clearly visible against the background image, also as it is in capital letters to make it the most important piece of text on the page. . Persuading a Jury. Answer as many of the following statements as you can….. In . Britain we have an adversarial court system, this is where. ….. Prior to 1215 Britain used something called……. Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Ch. 24 Continued. Classic Persuasive Appeals: Using Proofs. Pathos: Proof by Emotion. Aristotle taught that successful public speakers identify and appeal to four sets of emotions in their listeners.. Essentials. Purpose: what is the speaker persuading?. Audience: who is the speaker persuading?. Format: how is the speaker persuading?. Audience. Who is the audience?. What does the audience believe?. Persuading a Jury. Reaching a Verdict. The courtroom is very important in the British Criminal Justice system.. The British Justice system is an adversarial system, where two sides (the prosecution and the defence) argue the case in front of judge and jury. . Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Types of Persuading . Out-of-School Youth. Roy Carr-Hill. Institute of Education, London. roy.carr_hill@yahoo.com. BRIEF. This is a very preliminary attempt to set out the difficulties of Tracking and Testing Out-of-School (henceforth . Your Text Here. You can simply impress your audience and add a unique zing. . Your Text Here. You can simply impress your audience and add a unique zing. . Your Text Here. You can simply impress your audience and add a unique zing. . For our audience feedback we wanted to target our target audience as they will be the people who will be watching our film the most, so therefor their feedback will be invaluable. Our target audience is males aged from 18 – 30 as we feel the sci-fi side to our film will appeal to them. Furthermore, we wanted a romantic element to our film so it would appeal to females as well. Additionally, we thought we would target a working class audience as we have an element of the poor against the rich in our film which could appeal to a working class audience. So we decided to get feedback off both males and females, so we could get a balanced view. .