Not an inch to the west Not an inch to the east Ill stay here not budging I can and I will If it makes you and me and the whole world stand still from Dr Suess The ID: 230819
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Slide1
Persuading Your Audience
“Not
an inch to the west! Not an inch to the east!
I’ll stay here, not budging! I can and I
will. If
it makes you and me and the whole
world stand still
!”
--from Dr.
Suess
’ “The
Zax
"Slide2
Why write an argument?
Suggest a certain
view on a topic
Propose a solution
to a problemOffer a plan of action that should be followed. A writer’s goal when arguing is always to persuade the audience to see his/her point of view on a topic.Slide3
Position/ Claim
Reason(s)/Parts
Explanation
Supporting details
Parts of An Argument
(Thesis)
(Body Paragraphs)
(Examples, quotes)
(Analysis)Slide4
PATHOS
Do you appeal to your readers’ feelings, emotions, values, or morals?
You can make your reader feel morally or emotionally invested through……
Everyday
examples?
SPCA Commercial
Evocative
language
Metaphor/
storytelling
Specific descriptions
Passionate deliverySlide5
LOGOS
Do your opinions and reasoning seem sound? Do your conclusions
logical? Your paper will seem logical and sound if you include…
Examples
?
Solar Panels Commercial
Reliable sources
Studies
& research results
Stats, facts, figures, surveys
Logical
conclusions/inferencesSlide6
ETHOS
Do your readers trust you? Are your sources
credible and reliable?You can build trust & credibility through…
Everyday examples
?
Colgate & Pepsi Generation
Relevant experience
Use of appropriate language & avoiding biasReliable sources
Addressing counter-argumentsConsulting expertsFollowing academic conventionsSlide7
Audience
Your audience will influence the types of appeals you use as a basis for your argument.
Which appeals are best for academic audiences?Slide8
Types of Support
Examples
(Specific personal or specific textual)Anecdote (Narrative)
Vivid descriptions
Analogy (Comparison)
Outside sources
Facts, statistics, research findings
Expert opinion
Causes & EffectsSlide9
Counterargument & Refutation
Writer often address a major concern from the opposing side.
Why
do we do this?
Introduce the opposing
concerns
Explain why it’s wrong, weak or limited
This point is invalid because…
That may be true, but….Slide10
Counter-Arguments In Real Life!
Argument:
I should be allowed to go the movies.
Counterargument:
I know that you think its too late because I have school tomorrow. Refute: But I’ve already done all my homework and tomorrow is a late day. Slide11
Ways to Deal with C-ARGs
Refute it:“Going to a community college actually can save a lot of money.”
Strategically concede:“True, but it is an investment. College grads have access to better jobs later on.”
Show that it’s irrelevant:
“I can get grants, FASA and scholarships.”
Argument: “I should go to college…”Counter-argument: “It is expensive…”