Need Binder SB text and a highlighter What is rhetoric Turn to page 65 in your SB text to find out Rhetoric The use of words to persuade either in writing or speech Rhetorical Appeals Emotional ethical and logical appeals used to try to persuade an audience to agree with the writer ID: 599015
Download Presentation The PPT/PDF document "Using Rhetoric and Persuading an Audienc..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Using Rhetoric and Persuading an Audience
Need: Binder, SB text, and a highlighterSlide2
What is rhetoric?
Turn to page 65 in your SB text to find out!
Rhetoric
-The use of words to persuade either in writing or speech
Rhetorical Appeals
-Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speakerSlide3
The Rhetorical Triangle
It is helpful to think of the rhetorical appeals as a triangle
Logos – TEXT – What
information
,
evidence
, and
logical
reasoning are offered within the text?
Pathos – AUDIENCE – What
values
,
beliefs
, and
emotions
are appealed to within the text? How does the text
evoke
the audience’s feelings?
Ethos – SPEAKER – What
perception
of the speaker is created within the text? How does the text
evoke
the audience’s trust?Slide4
Need more description of rhetorical appeals?
Pathos (Emotional Appeals):
Attempt to persuade the reader or listener by appealing to the senses and emotions
Political Ads-politicians kiss babies or shake hands with the elderly
Vivid Sensory Detail
Awaken the senses and possibly manipulate the emotions of the audienceSlide5
Types cont’d
Ethos (Ethical Appeals):
Attempt to persuade the reader or listener by focusing on the qualifications or character of the speaker.
Speaker’s credibility is a large part of the ethical appeal.
Focus more on the speaker over the situation itself.
ie
: Experts or Celebrity Endorsements of Products
ie
: Teen’s argument that he or she should be allowed to do something because he or she has never been in trouble.Slide6
Type #3
Logos (Logical Appeals):
Attempt to persuade readers or listeners by leading them down the road of logic.
Allows audience to draw their own conclusions.
State facts and show how the facts are interrelated
If/them statements are examplesSlide7
Take a look at page 66 in your SB text
For number 1:
Read each example
Write the part of the rhetorical triangle in which each would fit.Slide8
Take a look at page 66 in your SB text
For number 2:
1. Write your own examples for each part of the rhetorical triangleSlide9
Persuasion vs. Argument
What do think the difference is between persuasion and argument? Which appeals go where?
Persuasion – relies more on the speaker’s or writer’s credibility (ethos) and on the emotional appeals made to the audience (pathos)
Argument – relies on reason and logical appeals (logos)Slide10
Try it out…
Which part of the rhetorical triangle should be emphasized if you want to convince your audience of the validity of your claim? Respond on page 66.Slide11
As you read the following speech by President Barack Obama, mark the text for examples of logos, ethos, and pathos!
Page 67 in your SB textSlide12
SMELL
SMELL
what? Check out page 71 in your SB text!
S – Sender
M – Message
E – Emotional Strategies
L – Logical strategies
L – Language
Use the hints and questions on page 71 to complete the SMELL organizer on page 72. Think about how President Obama uses the different rhetorical appeals to persuade his audience. Include specific quotes and textual evidence to answer the questions in the graphic organizer.