Public Rhetoric and Practical Communication - PowerPoint Presentation

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Public Rhetoric and Practical CommunicationWhy Should Students Care?

Lecture 1: CAT 125Elizabeth Loshhttp://losh.ucsd.edu Slide2

Who Will You Be in Two Years?

A graduate student? A corporate intern?A school teacher?A medical school student?A fledgling engineer?A nursing school student?A media producer?An artist or musician?

A human rights activist?Slide3

You Might Already Have Had Multiple Careers

“As a graduate student, I've had to compile, compose, and organize content for a web design project (one of which was focused on web typography, but we were expected to write and present our content for our intended audiences as well as part of the assignment), class or project blogs, project wikis, and other collaborative platforms (usually writing with other students). I'm also expected to be able to communicate with students and professors through e-mail and instant messaging.

When I was interning at a game company, though, I communicated both within the office and with the home office in Europe through e-mail and instant messaging on official (and less official) matters.

There

were other internal web-based resources, but since I was an intern, I only read

them.” Slide4

You Might Already Need Multiple Literaciesby Then

“Multi-modal literacy is increasingly valued in the workplace, and as a teacher, my students are encouraged to create meaning away from the traditional paper-and-pen methods.

Technical instruction in the shooting and editing of video would be

helpful”Slide5

“I think some basic training about professionalism in e-mails would be useful.

Many people I've worked with, especially much older people, treat e-mails like a game, with tons of colored fonts, fancy signatures, colloquial writing in formal situations, etc.”

Less is More:

Learning about DesignSlide6

What to Do and What Not to DoSlide7

Preparation is Essential: Learning about Staging Projects

“I've seen enough atrocious Powerpoint presentations in my life to consider this, and the ability to present effectively with slides, to be an extremely useful skill; if people can't or don't pay attention to what you're saying, you might as well not being saying it at all for all of the repeating you'll have to do after when people ask for clarification

.” Slide8

Organizing Authorship Slide9

Decorum Matters:Learning about Rhetoric

“Nowadays it is common practice for employers to check social network pages. I'd advise students to keep their craziness to a minimum if they want to keep their job. One of my coworkers checked her Myspace page all the time, and once she forgot to close the browser and left it open. Her supervisor walked by and saw her personal photo gallery of all her tattoos. It was not a happy experience for her

.” Slide10

Rhetoric, That’s Bad, Right?“political games and ‘who’s up’, ‘who’s down’

rhetoric”“the rhetoric emanating from Tehran”“underscored the need for actions that match the rhetoric

”Slide11

Negative Attitudes about Rhetoric and New Media: The Platonic Legacy

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Plato vs. Aristotleon Rhetoric and New Media

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Plato in the Phaedrus: How can authorship be verified?

‘ Slide14

Plato in the Phaedrus: A

n aid to forgetting ‘

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Plato in the Gorgias: R

hetoric vs. Philosophy ‘

cosmetic

s

vs.

gymnastics

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Plato in the Gorgias: R

hetoric vs. Philosophy ‘

pastries

vs.

medicine

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Plato in the

Republic

:

The Allegory of the Cave

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Plato in the

Republic

:

The Theory of

Mimesis

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The argument for banishing poets

Plato in the

Republic

:

Theatre and Imitation

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The argument for an education that includes being exposed to the arts and new media

He also thought a good education should include rhetorical training.

Aristotle

in the

Poetics

:

Theatre and Catharsis

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Aristotle’s Means of PersuasionEthos – a speaker’s authority, credibility, and perceived expertise

Logos – a speaker’s logic, organization, and mastery of languagePathos – a speaker’s ability to move an audience emotionallySlide22

Kenneth Burke’s PentadAct – What Agent – Who

Agency – How Purpose – Why Scene – Where and WhenSlide23

Jauss’s Horizon of ExpectationsT

hinking about audiencesWhat if your audiencewas a group of investmentbankers who were consideringhiring you for a starting position? Slide24

Alexsay Vayner Impossible is Nothing

http://www.youtube.com/watch?v=sPGoS1D3Sb0&f

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Michael CeraImpossible is the Opposite of Possible

http://www.youtube.com/watch?v=nAV0sxwx9rY Slide26

Vayner’s Digital RhetoricPresents the wrong genre

Addresses his audience inappropriatelyInvites challenges to his credibility from Internet spoilers because of his video editing techniquesDemonstrates obliviousness to the fact that his social networks have been compromisedSlide27

James Kotecki

http://losh.ucsd.edu/courses/kotecki.html

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Kotecki’s Digital RhetoricDemonstrates an awareness of the conventions of specific genres in computer-mediated communication

Addresses multiple audiences expertly and simultaneouslyEnhances his credibility by using the rhetorical scene to his advantageCapitalizes on social network sites and on online video response structuresSlide29

Which One Do You Want to Be?James Kotecki

or Alexsay Vayner?Slide30

The University as a Rhetorical SpaceTrying out new identities and creating theater

The UNC Pit Break-Uphttp://www.youtube.com/watch?v=colIeH2snmI Slide31

Your Role in This ClassYou are not to be passive spectators

But our “interaction” won’t be done with clickersSlide32

Michael WeschA Vision of Students Today (2007)

http://www.youtube.com/watch?v=dGCJ46vyR9o

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I will read 8 books this year 2300 web pages & 1281

FaceBook ProfilesI WILL WRITE 42 PAGES FOR CLASS THIS SEMESTER AND OVER 500 PAGES OF E-MAILI FACEBOOK THROUGH MOST OF MY CLASSES

I bring my laptop to class, but I’m not working on class stuff Slide34

What Argument is Wesch Making?

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His Students’ Google Doc Slide36

Mark Marino(Re)Visions of Students Today (2008)

http://www.youtube.com/watch?v=Ln6WUy29fAA&

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Improvisation and the Cutting Room Floor

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Ethnographies of YouTube Slide39

Cutting as Subject Matter:More Work from Wesch’s Students

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Final Project: Your YouTube Video Essay

Demonstrating organizational and editing strategies more vividlyGenerating highly engaged – and even embodied – forms of rhetoric

Making manifest the dialogic and networked character of the writing situation

Fostering practices aimed at public writing and thus encouraging sensitivity to new questions about authorship and audience

Addressing campus objectives in incorporating visual, multi-modal, or digital

rhetorics

and

literacies

and preparing students for public speaking or presentation situations

Connecting everyday vernacular discourse to formalized academic scholarship and the culture of knowledge to the culture of information

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Next TimeWe’ll think about professors on the Internet rather than students and greet Provost Naomi

OreskesWhat advice would you give Professor Oreskes, based on watching her YouTube lecture, about how to reach audiences on the Internet?

What do you think of the comments that her video received?