PPT-Persuasion in English

Chapter 6 Communicating in English Talk Text Technology Guy Cook Introduction Who uses persuasion A girl pestering her dad for icecream a lawyer arguing for the innocence of the accused an activist drums up support for a new political movement or a new cause a religious man trying to convert his audience a blogger posting hisher ideas on the internet . Some participants received a scenario in which the protagonists name was similar to their own These participants indicated that the character was more similar to themselves reported greater liking for the person and expressed more willingness to com in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. P. ersuasion is . an important literacy skill. Media, politicians, advertisers, and writers all use specific tools to persuade or convince you of their opinion. Once you know how to recognize . tools of . versus persuasion. What is propaganda?. Propaganda is usually a pejorative term.. Propaganda is typically a label assigned to others’ persuasion.. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”—. Objectives : . Pg. 61... What is Persuasiveness?. Elements of Persuasion relates to Communication….. Intent. – we intend (intentionally or unintentionally) to persuade someone. Coercion. – forcing someone to change as public compliance (when persuasion happens externally). “It’s always best to start at the beginning.”. Dorothy. The Wizard of Oz . What is Attitude?. Earliest uses date back to early theater. Describes a characters posture or position. Attitude=. Pt 2: Feb. . 19, 2014. Components of Persuasion (cont.). 3) The Audience. Individual differences in . persuadability. ?. Forewarning & resistance to persuasion –. Lifecycle or Generational explanation for attitude change?. A study in the pragmatics of persuasion : a game theoretic approach.. L15. Glazer and Rubinstein (TE 2006). . Setup. Today. Sender choses which verified fact to reveal. Sender has limited capacity to verify facts. Personified, Reified. Shape of Things to Come. Peitho, Myth to Reality. Upcoming. Today. Peithō. -Persuasion in Greek Culture. Thu (2-Feb) – 9-Feb. Aeschylus’ . Oresteia:. . peithō. legitimized. L17. Information Design Literature. Discussed papers:. Kamienica. and . Genzkow. (AER 2011). Bergmann and Morris (2017). Genzkow. and . Kamienica. (. REStud. 2017). Other important papers:. Bergmann and Morris (ECMA 2013, TE 2016). Copyright (c) . 2014 . Pearson Education, All Rights Reserved. 1. Prepared by Robert Gass and John Seiter. iMAGE IS EVERYTHING. In Communication Studies, visual persuasion is often overlooked, neglected. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. THREE MODES. LOGOS. PATHOS. ETHOS. LOGIC. EMOTION. CREDIBILITY. SWEET . SPOT. MODES OF PERSUASION:. ORIGIN. Persuasion is clearly a sort of demonstration,. since we are most fully persuaded when we . WVDOT West Virginia Department of TransportationDivisionof HighwaysIve learned that you cant have everything and do everything at the same timeOprah WinfreyPersuasionInfluencing Others for Effective C