PPT-Persuasion

in Advertising Why study persuasion Once you know how the advertisers do it you will be more aware of why certain products are persuasive Why study persuasion If you know why you are persuaded by something you will be able to make a lessbiased decision and form your own opinion You can also use it to fight for a cause you believe in. Some participants received a scenario in which the protagonists name was similar to their own These participants indicated that the character was more similar to themselves reported greater liking for the person and expressed more willingness to com Persuasion . Techniques That Get Things . Done. For the IT Professional. Kevin Kline. . Director of Engineering Services at SQL . Sentry. . Microsoft MVP since 2003. . Facebook, LinkedIn, Twitter at KEKLINE. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. Lysistrata. Two Quotes. Women’s . peithō. , how appraised?. Two Quotes. Chorus Leader to Lysistrata:. Hail the bravest of all women!. Now you must be more besides:. Firm but soft, high-class but low-brow,. What is persuasion? What different kinds of persuasion are there? What are the different areas in our life when we are open to persuasion? Why do we need to persuade? . Persuasion is the process off changing or reinforcing attitudes, beliefs or behaviours and is something most people do or experience on a daily basis. We can persuade to influence people; to get something we want. Also people are trying to influence us so we need to understand the different ways this might happen. . Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . By: Spencer . Stamey. . Travis Rumple. Maithm. . AlQatari. Hashim. . Attas. . Ingredients . Creativity . Articulation and Spelling. Being Analytic . Board Vocabulary. Communication Skills . Persuasion . Pt 2: Feb. . 19, 2014. Components of Persuasion (cont.). 3) The Audience. Individual differences in . persuadability. ?. Forewarning & resistance to persuasion –. Lifecycle or Generational explanation for attitude change?. A study in the pragmatics of persuasion : a game theoretic approach.. L15. Glazer and Rubinstein (TE 2006). . Setup. Today. Sender choses which verified fact to reveal. Sender has limited capacity to verify facts. . 1. Elaboration and routes to persuasion. . 2. Factors influencing degree of elaboration. . . A. Elaboration motivation. . . B. Elaboration ability. . . . . . Persuasion. A novel of second chances, enduring love, dreadful relatives, and a girl with a self-induced head injury. Jane Austen, 1775-1817. The Napoleonic Wars. The Napoleonic Wars lasted from 1803-1815. Copyright (c) . 2014 . Pearson Education, All Rights Reserved. 1. Prepared by Robert Gass and John Seiter. iMAGE IS EVERYTHING. In Communication Studies, visual persuasion is often overlooked, neglected. THREE MODES. LOGOS. PATHOS. ETHOS. LOGIC. EMOTION. CREDIBILITY. SWEET . SPOT. MODES OF PERSUASION:. ORIGIN. Persuasion is clearly a sort of demonstration,. since we are most fully persuaded when we . February 7, 2017. Nature of Persuasion. We are surrounded by persuasion. Obvious or intentional persuasion. Nonobvious or accidental influence. Persuasion can be positive!. Powerful, positive social force that works to motivate and inspire.