PPT-Persuasion & Propaganda

February 7 2017 Nature of Persuasion We are surrounded by persuasion Obvious or intentional persuasion Nonobvious or accidental influence Persuasion can be positive Powerful positive social force that works to motivate and inspire. P. ersuasion is . an important literacy skill. Media, politicians, advertisers, and writers all use specific tools to persuade or convince you of their opinion. Once you know how to recognize . tools of . versus persuasion. What is propaganda?. Propaganda is usually a pejorative term.. Propaganda is typically a label assigned to others’ persuasion.. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”—. Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . What is persuasion? What different kinds of persuasion are there? What are the different areas in our life when we are open to persuasion? Why do we need to persuade? . Persuasion is the process off changing or reinforcing attitudes, beliefs or behaviours and is something most people do or experience on a daily basis. We can persuade to influence people; to get something we want. Also people are trying to influence us so we need to understand the different ways this might happen. . Objectives : . Pg. 61... What is Persuasiveness?. Elements of Persuasion relates to Communication….. Intent. – we intend (intentionally or unintentionally) to persuade someone. Coercion. – forcing someone to change as public compliance (when persuasion happens externally). From:. http://www.authorstream.com/Presentation/bsndev-415604-recognizing-bias-propaganda-education-ppt-powerpoint/. http://www.authorstream.com/Presentation/MasterFoust-400700-recognizing-bias-education-ppt-powerpoint/. Social Psychology. Persuasion. The direct attempt to influence or change other people’s attitudes. Persuasion. Elaboration likelihood model- . a model suggesting that attitudes can change through evaluation of the . Argument Persu Propaganda Goal Discover t Offers good reasoning and evidence to persuade an audience to accept a “truth” Uses personal, emotional, or moral appeal to convince an audience t Does It Differ From Persuasion? 01-Jowett-4812.qxd 11/7/2005 2:10 PM Page 1 command From:. http://www.authorstream.com/Presentation/bsndev-415604-recognizing-bias-propaganda-education-ppt-powerpoint/. http://www.authorstream.com/Presentation/MasterFoust-400700-recognizing-bias-education-ppt-powerpoint/. What is Propaganda?. Biased information. Created to shape public opinion and behavior. Simplifies complex issues or ideas. Symbols, images, words, or music. Plays on emotions. Advertises a cause, organization, or movement and its opponents. designed to . shape public opinion and behavior.. Definition. Propaganda is biased information . designed to . shape public opinion and behavior. .. Effectiveness depends on. A . message . that will resonate with a specific audience. Bellwork. . Weeks one and two . Tuesday, January 5. th. . Welcome Back! . Begin working on the . handout “New . Year’s Resolution Brainstorming.” . We will visit the Media Center to check out/renew books, so have all your books with you! . Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.