PPT-Ch 7: Persuasion

Pt 2 Feb 19 2014 Components of Persuasion cont 3 The Audience Individual differences in persuadability Forewarning amp resistance to persuasion Lifecycle or Generational explanation for attitude change. Some participants received a scenario in which the protagonists name was similar to their own These participants indicated that the character was more similar to themselves reported greater liking for the person and expressed more willingness to com Persuasion . Techniques That Get Things . Done. For the IT Professional. Kevin Kline. . Director of Engineering Services at SQL . Sentry. . Microsoft MVP since 2003. . Facebook, LinkedIn, Twitter at KEKLINE. Two Types of Social Influence. Techniques of Social Influence. Persuasion. Resisting Persuasion. Social Influence and Persuasion. James Warren Jones . Jonestown (1978). How could Jim Jones have influenced his followers to such a deep level that more than 900 committed revolutionary suicide?. versus persuasion. What is propaganda?. Propaganda is usually a pejorative term.. Propaganda is typically a label assigned to others’ persuasion.. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”—. Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . What is persuasion? What different kinds of persuasion are there? What are the different areas in our life when we are open to persuasion? Why do we need to persuade? . Persuasion is the process off changing or reinforcing attitudes, beliefs or behaviours and is something most people do or experience on a daily basis. We can persuade to influence people; to get something we want. Also people are trying to influence us so we need to understand the different ways this might happen. . Objectives : . Pg. 61... What is Persuasiveness?. Elements of Persuasion relates to Communication….. Intent. – we intend (intentionally or unintentionally) to persuade someone. Coercion. – forcing someone to change as public compliance (when persuasion happens externally). PERSUASION. . Convincing a targeted audience to support your views on an issue and/or to take action.  . PERSUASIVE APPEALS. A single . piece of writing might use one, two, or all three of these.. A balanced use of all three can strengthen an argument.. By: Spencer . Stamey. . Travis Rumple. Maithm. . AlQatari. Hashim. . Attas. . Ingredients . Creativity . Articulation and Spelling. Being Analytic . Board Vocabulary. Communication Skills . Persuasion . L17. Information Design Literature. Discussed papers:. Kamienica. and . Genzkow. (AER 2011). Bergmann and Morris (2017). Genzkow. and . Kamienica. (. REStud. 2017). Other important papers:. Bergmann and Morris (ECMA 2013, TE 2016). THREE MODES. LOGOS. PATHOS. ETHOS. LOGIC. EMOTION. CREDIBILITY. SWEET . SPOT. MODES OF PERSUASION:. ORIGIN. Persuasion is clearly a sort of demonstration,. since we are most fully persuaded when we . February 7, 2017. Nature of Persuasion. We are surrounded by persuasion. Obvious or intentional persuasion. Nonobvious or accidental influence. Persuasion can be positive!. Powerful, positive social force that works to motivate and inspire. WVDOT West Virginia Department of TransportationDivisionof HighwaysIve learned that you cant have everything and do everything at the same timeOprah WinfreyPersuasionInfluencing Others for Effective C Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.