PPT-Persuasion:

Using Words to Get What You Need Linda Jones Editorial Director ADVANCEMerion Matters November 2012 Everybody is selling something Persuasion List the six steps of persuasion in America. in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. versus persuasion. What is propaganda?. Propaganda is usually a pejorative term.. Propaganda is typically a label assigned to others’ persuasion.. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”—. Lysistrata. Two Quotes. Women’s . peithō. , how appraised?. Two Quotes. Chorus Leader to Lysistrata:. Hail the bravest of all women!. Now you must be more besides:. Firm but soft, high-class but low-brow,. Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . Objectives : . Pg. 61... What is Persuasiveness?. Elements of Persuasion relates to Communication….. Intent. – we intend (intentionally or unintentionally) to persuade someone. Coercion. – forcing someone to change as public compliance (when persuasion happens externally). PERSUASION. . Convincing a targeted audience to support your views on an issue and/or to take action.  . PERSUASIVE APPEALS. A single . piece of writing might use one, two, or all three of these.. A balanced use of all three can strengthen an argument.. By: Spencer . Stamey. . Travis Rumple. Maithm. . AlQatari. Hashim. . Attas. . Ingredients . Creativity . Articulation and Spelling. Being Analytic . Board Vocabulary. Communication Skills . Persuasion . “It’s always best to start at the beginning.”. Dorothy. The Wizard of Oz . What is Attitude?. Earliest uses date back to early theater. Describes a characters posture or position. Attitude=. The processes of persuasion, compromise, consensus building and negotiation contribute to the resolution of conflicts and differences . Differences. Has anyone gotten into an argument recently?. What was it about?. Hui Ping, Xuan Qi, . Chuan. Yin. Contents . Tricks of the trade. How good are these tricks?. The tactics. Create a phantom. Set a rationalization trap. Manufacture source credibility and sincerity. Establish a granfalloon. L17. Information Design Literature. Discussed papers:. Kamienica. and . Genzkow. (AER 2011). Bergmann and Morris (2017). Genzkow. and . Kamienica. (. REStud. 2017). Other important papers:. Bergmann and Morris (ECMA 2013, TE 2016). WVDOT West Virginia Department of TransportationDivisionof HighwaysIve learned that you cant have everything and do everything at the same timeOprah WinfreyPersuasionInfluencing Others for Effective C Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.