PPT-Introduction to Persuasion

PERSUASION Convincing a targeted audience to support your views on an issue andor to take action   PERSUASIVE APPEALS A single piece of writing might use one two or all three of these A balanced use of all three can strengthen an argument. Some participants received a scenario in which the protagonists name was similar to their own These participants indicated that the character was more similar to themselves reported greater liking for the person and expressed more willingness to com Persuasion . Techniques That Get Things . Done. For the IT Professional. Kevin Kline. . Director of Engineering Services at SQL . Sentry. . Microsoft MVP since 2003. . Facebook, LinkedIn, Twitter at KEKLINE. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. P. ersuasion is . an important literacy skill. Media, politicians, advertisers, and writers all use specific tools to persuade or convince you of their opinion. Once you know how to recognize . tools of . versus persuasion. What is propaganda?. Propaganda is usually a pejorative term.. Propaganda is typically a label assigned to others’ persuasion.. “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.”—. Lysistrata. Two Quotes. Women’s . peithō. , how appraised?. Two Quotes. Chorus Leader to Lysistrata:. Hail the bravest of all women!. Now you must be more besides:. Firm but soft, high-class but low-brow,. Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . What is persuasion? What different kinds of persuasion are there? What are the different areas in our life when we are open to persuasion? Why do we need to persuade? . Persuasion is the process off changing or reinforcing attitudes, beliefs or behaviours and is something most people do or experience on a daily basis. We can persuade to influence people; to get something we want. Also people are trying to influence us so we need to understand the different ways this might happen. . “It’s always best to start at the beginning.”. Dorothy. The Wizard of Oz . What is Attitude?. Earliest uses date back to early theater. Describes a characters posture or position. Attitude=. The processes of persuasion, compromise, consensus building and negotiation contribute to the resolution of conflicts and differences . Differences. Has anyone gotten into an argument recently?. What was it about?. How would you define the words rhetoric or rhetorical?. Classic Definitions of Rhetoric. Aristotle:. . Rhetoric is "the faculty of discovering in any particular case all of the available means of persuasion.”. A study in the pragmatics of persuasion : a game theoretic approach.. L15. Glazer and Rubinstein (TE 2006). . Setup. Today. Sender choses which verified fact to reveal. Sender has limited capacity to verify facts. Copyright (c) . 2014 . Pearson Education, All Rights Reserved. 1. Prepared by Robert Gass and John Seiter. iMAGE IS EVERYTHING. In Communication Studies, visual persuasion is often overlooked, neglected. WVDOT West Virginia Department of TransportationDivisionof HighwaysIve learned that you cant have everything and do everything at the same timeOprah WinfreyPersuasionInfluencing Others for Effective C