PPT-Visual Rhetoric and Design

created by CSU Instructor Jenny Levin What is visual rhetoric How might you use it in your public argument What is visual rhetoric How is it used How might you use them What are some good design principles. A Brief Introduction. Adapted from Stephen . Harmon and Stanislav . Rivkin . All Images argue something, just like written rhetoric. But unlike written rhetoric, visual rhetoric may be less straightforward. It might require additional analysis to understand the argument . . Paintings Visual Rhetoric/Visual Literacy Series “Painting is an attempt to come to terms with life. There are as many solutions as there are human beings.” George Tooker (1920 - ), co Rhetoric in Academic Writing Visual Rhetoric/Visual Literacy Series The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. - Ezra Pound What do we mean b A Brief Introduction. Adapted from Stephen . Harmon and Stanislav . Rivkin . All Images argue something, just like written rhetoric. But unlike written rhetoric, visual rhetoric may be less straightforward. It might require additional analysis to understand the argument . . . In Visual Media . AP Language . Advertisers, politicians, advocates for causes, institutions like schools, and hospitals, even individuals use images to manipulate visual elements to communicate an idea or position and to influence a particular audience. . How to Convey Meaning through Images. The term visual rhetoric falls under an umbrella term known as visual literacy, which is generally split into three categories: visual thinking, visual learning, visual rhetoric/communication (though clearly visual thinking and visual learning must occur in order to communicate visually). The following diagram illustrates these ideas. The graphic is modified from Sandra Moriarty's diagram in her essay, "A Conceptual Map of Visual Communication" and from "Teaching Visual Literacy and Document Design in First-Year Composition" (MA Thesis) by Allen . Visual Persuasion. Representational images tend to prompt emotional reactions. Once our emotions are excited, they tend to override our rational faculties. Skillful . rhetors. attempt to increase the PRESENCE of elements in the rhetorical situation that are favorable to their claim. . ENGL 1102-040. Professor Brown. The Psychological . E. ffects Through Power. Reflective Essay. . Human beings are in constant pursuit to have power over others, situations, and even themselves. A strong way to examine how power can truly be prevalent within today’s society would be to look at various graphics. From my own personal stand point I perceive images to be more explanatory than a collection of words. While words can help to provide specificity, it can cause it to be closed to other instances, further decreasing its connections. With images individuals can apply their own meaning, based upon how they observe the world. . Philip Johnson: Rhetoric is the art of framing an argument so that it can be appreciated by an audience. .. Andrea Lunsford: Rhetoric is the art, practice, and study of human communication. John Locke: That powerful instrument of error and deceit. 11AP Language & Composition. - Excerpts from Renee H. . Shea’s. . The Language of Composition. , Second Edition. What is it?. To many people, the word rhetoric automatically signals that trickery or deception is afoot.. Analyzing designs . and other . visual design concepts. . Lecture /slide deck produced by Saul Greenberg, University of Calgary, Canada. . Notice: some material in this deck is used from other sources without permission. Credit to the original source is given if it is known,. 2018 - 2022. Online implementation sessions. Tuesday 1 August 2017. Monday 7 August 2017. © Victorian Curriculum and Assessment Authority 2016 . The copyright in this PowerPoint presentation is owned by the Victorian Curriculum and Assessment Authority or in the case of some materials, by third parties. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968 or with permission from the Copyright Officer at the Victorian Curriculum and Assessment Authority. . Rhetoric began 2500 years ago as the study of the . forms of communication and argument essential to public, political and legal life. in Ancient Greece. It has since evolved a rich and diverse body of research, texts, and pedagogies. Outcome 3 – VCD in Context. Getting Started. Outcome . 3: Visual Communication Design in Context. On completion of the this unit you should be able to describe how a visual communication has been influenced by past and contemporary practices, and by social and cultural factors. .