created by CSU Instructor Jenny Levin What is visual rhetoric How might you use it in your public argument What is visual rhetoric How is it used How might you use them What are some good design principles ID: 670997
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Visual Rhetoric and Design~created by CSU Instructor Jenny Levin ~
What is visual rhetoric? How might you use it in your public argument?
What is visual rhetoric?
How is it used?
How might you use them?
What are some good design principles?Slide2
DefinitionWhat is rhetoric?
What are examples of visuals?
What is visual rhetoric?Slide3
Let’s Practice: CSU Admissions PageSlide4
Images: The following images were taken from the CSU admissions web pages. What messages do they give to people who may be interested in studying at CSU? Slide5
2Slide6
3Slide7
Using Design PrinciplesC-R-A-P CriteriaContrast
How different are the design elements?Repetition How are design elements repeated?AlignmentHow are the
different ideas placed?ProximityAre
similar ideas placed together?
Ideas from: Klein, Michael J. and Kristi L. Shackelford. "Beyond Black on White: Document Design and Writing Formatting in the Writing Classroom."
Writing Spaces: Readings on Writing. Vol. 2. Slide8
How are the C-R-A-P principles used?