Classroom By Rebecca Torres Valdovinos My Story Psychologists investigating perception are increasingly insistent that what is perceived depends upon the observers perceptual frame of reference ID: 248085
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Slide1
Cultural Rhetoric in the Writing
Classroom
By
Rebecca Torres ValdovinosSlide2
My Story
“Psychologists investigating perception are increasingly insistent that what is perceived depends upon the observer’s perceptual frame of reference”.
Robert T. Oliver, “ Forward,”
Philosophy, Rhetoric and Argumentation,
ed. Maurice
Nathanson
and Henry W.
Johnstone
, Jr. (University Park,
Pennsylvania, 1965), pp. x-xi
Slide3
By Robert B. Kaplan
The
Theory
of ContrastiveRhetoric Language Learning
. Cultural thought patterns in intercultural education. 16(1): 1-20.
Rhetoric
(1966)Slide4
Three decades of research:
60’s - Kaplan discovered problem of L2 organization Slide5
Designing curriculum based on critical contrastive rhetorical theorySlide6
A Dynamic Model Of L2 WritingBy P. K. Matsuda
Cultural –organizational structures strongly influenced by background of the student
Linguistic – emphasizes the influence of the writer’s first language (L1) organizational structures
Educational Explanations – reviews the background of how writers developed their organizational skills
L1 writer is using a schematic code natural to their background while the native English reader is using theirs.Slide7
Language and writing are cultural experiences
Linguistic patterns and rhetorical conventions from a first language often transfer to writing in ESL and can cause interference.
When
international students or bicultural students are made aware of their natural pattern they develop an awareness of this tendency in their own writing.
When
their linguistic / cultural tendencies
are made
clear,
students can develop effective strategies for adapting to meet the expectations of
the “target” language
community.
Awareness
of cultural rhetorical patterns
can help teachers support
success
of
international/ bicultural students in academic courses.
Contrastive
Rhetoric
In the Classroom Slide8
Application Slide9
Reverse Engineering
Short text selectionSlide10
Students compile linear information into paragraphs and essay
“Breakdown” the context in a visual form, example graphic organizers
Advertising All Over the World
Recreate text using “outline form”
Outline for Advertising All Over the World
I. Australian
Advertisement
A. Energizer
Batteries
B. “
Jacko
”
– Australian football hero
C. Failed
in US
a. Different
customs
II. Selling
products is the goal
A. Advertising
global
B. New
way to sell
C.World
becoming smaller
III. Problems
with language and culture
A. Customs
B. New
messages in ads
a. Translation
doesn’t work
i.Example
–Chevy Nova
ii. Example
–
Brannif
Airlines
IV. Different
Styles of communication A. Firms write new ads B. Exact words a. U.S., Britain, Germany C. Ads with feelings a. Japan
Australian Advertisement
Selling products is the goal
Problems with language and culture
Different Styles of communication
Energizer Batteries
“
Jacko
”
Advertising global
New way to sell
Customs
New messages in adsSlide11Slide12
This method prevents plagiarism. Slide13
.
" . . . A pedagogy of critical contrastive rhetoric calls for
the initiation
of broad educational initiatives among teachers, whether
of writing
or of subjects that require writing, so that expectations
are situated
within the multiple realities of a myriad of students writing
in English
for numerous purposes . . . "
(
R.
Kubuta
, Toward
Critical Contrastive
Rhetoric).