Reading and Persuading Your Audience - PowerPoint Presentation

Reading and Persuading Your Audience
Reading and Persuading Your Audience

Reading and Persuading Your Audience - Description


Colin Jorgensen Association of Arkansas Counties Litigation Counsel cjorgensenarcountiesorg Your Speaker For This Hour Your Speaker For This Hour Your Speaker For This Hour 1 Know Your Audience ID: 690984 Download Presentation

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Presentation on theme: "Reading and Persuading Your Audience"— Presentation transcript


Slide1

Reading and Persuading Your Audience

Colin Jorgensen

Association of Arkansas Counties

Litigation Counsel

cjorgensen@arcounties.orgSlide2

Your Speaker For This HourSlide3

Your Speaker

For This HourSlide4

Your Speaker

For This HourSlide5

1. Know Your Audience

Know their names if possible.

Know their concerns if possible.

Tailor the message in a way that resonates with the specific audience if possible.Slide6

1. Know Your AudienceSlide7

2. Speak to the Listeners

Speak to the listeners.

Make eye contact with listeners.

Ignore people on their phones or otherwise not paying attention—they are ignoring you!Slide8

2

.

Speak to ListenersSlide9

3. Preparation!

Practice, Practice, Practice!

Use a Mirror.

Cite Credible Sources.Avoid Vocalized Pauses.Slide10

3. Preparation!Slide11

4. ETHOS

Know Yourself and Your Message

Convince the audience that you know what you’re talking about.

Know both sides of any argument and present them accurately.Slide12

4. ETHOSSlide13

5. LOGOS

True Premise + True Premise = Conclusion

3-point Argument Breakdown

Argument/Logic 101: Appeal based on facts/logic and attempts to appeal to the audience’s reason.Slide14

5. LOGOS: Sound LogicSlide15

5. LOGOS: Questionable LogicSlide16

5. LOGOS:

Poor LogicSlide17

6. PATHOS

Emotional appeal—emphasize the audience’s personal connection to the subject matter if applicable.

Invoke an emotional response from the audience if applicable.

Storytelling! Visuals!Slide18

6. PATHOSSlide19

6. PATHOSSlide20

7. Message Focus!

Don’t let anything throw you off message.

Hope for the best; prepare for the worst.

Take questions if appropriate—but be prepared/focused in response.Slide21

7. Message Focus!Slide22

8. Humility!

Humility is underappreciated—it builds credibility and trust.

Humility = Integrity

Preview of #10: Self-Deprecating Humor is a good thing (if done well)Slide23

8. Humility!Slide24

9. Body Language

Attire

Posture

Hand GesturesConfidence and ComfortSlide25

9. Body LanguageSlide26

10. Levity!

Almost always appropriate (IMO)

Underrated—Underappreciated

Natural flow is best but a canned joke is fine if good. Don’t miss an opportunity to entertain!Slide27

10. Levity!Slide28

Reading and Persuading Your Audience

Colin Jorgensen

Association of Arkansas Counties

Litigation Counselcjorgensen@arcounties.org

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