PPT-Reading and Persuading Your Audience

Colin Jorgensen Association of Arkansas Counties Litigation Counsel cjorgensenarcountiesorg Your Speaker For This Hour Your Speaker For This Hour Your Speaker For This Hour 1 Know Your Audience. in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. CNN, “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Ch. 24 Continued. Classic Persuasive Appeals: Using Proofs. Pathos: Proof by Emotion. Aristotle taught that successful public speakers identify and appeal to four sets of emotions in their listeners.. What do you think your strengths are as a writer?. What do you think your weaknesses are as a writer?. What are your goals for this course?. What is audience? How can you identify audience?. What is purpose? How can you identify purpose?. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Essentials. Purpose: what is the speaker persuading?. Audience: who is the speaker persuading?. Format: how is the speaker persuading?. Audience. Who is the audience?. What does the audience believe?. Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Colin Jorgensen. Association of Arkansas Counties. Litigation Counsel. cjorgensen@arcounties.org. Your Speaker For This Hour. Your Speaker. For This Hour. Your Speaker. For This Hour. 1. Know Your Audience. ‘Epic Night Out’ for ‘Call of Duty: Ghosts. ’. https://www.youtube.com/watch?v=MNxh7umVOZ0. Audience Theory. Three questions:. 1) Why do audiences choose to consume certain texts?. 2) How do they consume texts?.