PPT-Reading and Persuading Your Audience

Colin Jorgensen Association of Arkansas Counties Litigation Counsel cjorgensenarcountiesorg Your Speaker For This Hour Your Speaker For This Hour Your Speaker For This Hour 1 Know Your Audience. Julia Galdo, Managing Director, . Public Communication. American Institutes for Research. June 30, 2009. Social Marketing. Applies the techniques of commercial marketing to influence behavior change that benefits the target audience. . CNN, Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. What is Media?. OTHER MEDIA:. Newspapers. Books and magazines. Recorded music. Movies. Radio. Television. The internet. Purpose of Media Text. Who created it?. Who benefits from it? E.g., If the media text is trying to sell you something, then the company will benefit. If the media text is meant to inform the public (for example, an ad to encourage people to stop smoking), then the public benefits from the text.. How I attracted my . audeince. Use of colour: In my magazine I used bright colours, which were colours usually associated with pop and as this is my genre, I wanted to make it clear. Using bright colours made my magazine look vibrant and fun and therefore it would be more likely that my audience would be attracted to it. I also tried to create a house style by using a colour scheme so the audience would recognise the magazine. I also used to colour pink as my target audience is females and pink usually connotes . Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. Colin Jorgensen. Association of Arkansas Counties. Litigation Counsel. cjorgensen@arcounties.org. Your Speaker For This Hour. Your Speaker. For This Hour. Your Speaker. For This Hour. 1. Know Your Audience. Your Text Here. You can simply impress your audience and add a unique zing. . Your Text Here. You can simply impress your audience and add a unique zing. . Your Text Here. You can simply impress your audience and add a unique zing. . Areas we’ll cover today. Philosophy of user-centered content. Structuring your content and navigation. Writing for the web. Writing about Elizabethtown College. Images and other Formatting. User-Centered Content. ‘Epic Night Out’ for ‘Call of Duty: Ghosts. ’. https://www.youtube.com/watch?v=MNxh7umVOZ0. Audience Theory. Three questions:. 1) Why do audiences choose to consume certain texts?. 2) How do they consume texts?.