PPT-Audience Theory AS Media Studies

Epic Night Out for Call of Duty Ghosts httpswwwyoutubecomwatchvMNxh7umVOZ0 Audience Theory Three questions 1 Why do audiences choose to consume certain texts 2 How do they consume texts. Audience members can react in many ways to media personae. The reaction/perspective will depend on a variety of factors. A few significant questions include. :. Does . the audience member treat the . EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 . marks. At the end of the two year course (Y11 Summer Term). COURSEWORK . 60%. Unit 2: Understanding the Media. Three assignments to be . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Audience. . Ethnographer. to Strategic . Comm. Evaluator. Ystad-Ørecomm Seminar, 1-2 June 2012. Revisiting. Media . Ethnograhy. From PTR (. telenovelas. ) and . ‘formation of . publics. ’ . What is an audience?. The word audience implies a group, the people consuming the mass media, like cinema goers. . Yet in media we often think of an audience as an individual, someone watching, listening or reading alone. . Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. Bad social media:. 7 Ways to lose your audience. Social Media Roundup. Agenda. The Social Media Roundup is designed to provide social media best practices and tried and true methods. But it’s not always about what you could be doing better, sometimes it’s important to identify what you’re doing wrong. This Social Media Roundup will outline the mistakes made on social media that can negatively affect your audience and your organization’s reputation. . Media Key Concept. GRANITE. Every . media text belongs to a . G. enre. . (e.g. a . horror film, dance track, teen magazine). Within that text, a person, place or object is being . R. epresented. in some way, shape or form.. MEDIA Regulation. : Theoretical Ideas. THE MEDIA EFFECTS DEBATE. Research Activity:. TASK: Research the following theories relating to the. Media Effects Debate – Feedback next lesson. . Cultivation Theory. History. Established by Joseph . Klapper. (1960). Released a book ‘The Effects of Mass Communication’. Suggested that the media has little power to influence people. Thought it was important to move away from thinking that the media is all powerful in influence. Ethan Mclaughlin . Task 2 – Media Texts and Audience. For this task you must . analyse. the content of a music video and explain how it could be interpreted by different audiences and why.. You must refer to a . influencing behaviours. achieving purposes. Take “Target Audience” as a title on a new page in your jotters, and under headings of . Blackfish. , . Black Magic . and . Supergirl. . (1984), bullet point . TYPES OF MEDIA. Messages aimed at mass audiences; can be delivered in many forms or methods.. Traditional Media. Social Media. Digital Media. 2. TRADITIONAL MEDIA. Communication that was well-established before the Internet age; books, newspapers, magazines, etc.. 3.08. Determine . ADVERTISING REACH . and MEDIA COSTS. ADVERTISING REACH. WHAT: . Number of . PEOPLE THAT ARE EXPOSED . to your message:. CALCULATION. . (%):. Divide the target audience exposed to an ad by the total target audience.