PPT-Audience Theory AS Media Studies

Epic Night Out for Call of Duty Ghosts httpswwwyoutubecomwatchvMNxh7umVOZ0 Audience Theory Three questions 1 Why do audiences choose to consume certain texts 2 How do they consume texts. Assignment 1:. Packaging of DVDs. Learning Objectives. To understand what is required of me in my Media Studies GCSE. To understand key concepts within the Media. Media Studies GCSE . Specifiaction. EXAM 40%. EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 . marks. At the end of the two year course (Y11 Summer Term). COURSEWORK . 60%. Unit 2: Understanding the Media. Three assignments to be . What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Audience. . Ethnographer. to Strategic . Comm. Evaluator. Ystad-Ørecomm Seminar, 1-2 June 2012. Revisiting. Media . Ethnograhy. From PTR (. telenovelas. ) and . ‘formation of . publics. ’ . Media Key Concept. GRANITE. Every . media text belongs to a . G. enre. . (e.g. a . horror film, dance track, teen magazine). Within that text, a person, place or object is being . R. epresented. in some way, shape or form.. EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 marks. Based on a pre-released paper which will be released JUNE . 2012 Crime Drama. COURSEWORK 60%. Unit 2: Understanding the Media. MEDIA Regulation. : Theoretical Ideas. THE MEDIA EFFECTS DEBATE. Research Activity:. TASK: Research the following theories relating to the. Media Effects Debate – Feedback next lesson. . Cultivation Theory. Overview. Originated in the USA in . 1920s. The theory suggests that the mass media could influence a very large group of people directly and uniformly by ‘shooting’ or ‘injecting’ them with appropriate . History. Established by Joseph . Klapper. (1960). Released a book ‘The Effects of Mass Communication’. Suggested that the media has little power to influence people. Thought it was important to move away from thinking that the media is all powerful in influence. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. This theory focuses solely on the audience members rather than the message being portrayed. . It suggests that the audience take an active role in the interpretation and integration of media in their own personal lives. . Media Representation Theory. Representation . refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract . Effects: Theories and Principles . The media had influenced the . audience . in various . perspectives through Dominant Effect Perspectives, Limited Effect Perspectives, Minimal Effect Interface and Modified Limited Effect Perspective.