EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 . marks. At the end of the two year course (Y11 Summer Term). COURSEWORK . 60%. Unit 2: Understanding the Media. Three assignments to be . ID: 158236
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Welcome to Media Studies GCSE!
Unit 1: Investigating the Media
Written Paper- 1 hr 30
At the end of the two year course (Y11 Summer Term)
Unit 2: Understanding the Media
Three assignments to be
completed over the two year course
Practical production and evaluationSlide2
Firstly...You will need to buy a coursework folder (bring this in next lesson)
It is your responsibility to look after this over the two year courseYou will also need to use a memory stick, so that you can back up all you coursework.Slide3
Talking Point... Instant Survey
Each student to write down their two favourite and two least favourite films. Combine whole class into two listsDo the same types of films – such as adventure, fantasy, science fiction, romantic comedy- appear on both lists? Were the same types of films popular with boys and girls?
Least Favourite FilmsSlide4
Types of Films are called...GENRE
You already know a lot about Genre...You can probably tell from the first few seconds of a TV trailer or even from a poster what genre a film is likely to be and you will have certain expectations as a result.What film genre do these three words suggest? Saloon, Sheriff, Gunfight? You probably thought Western before you even got to read the second word. Media Producers rely on your ability to recognise genre when they promote new films.Slide5
Work in pairs. Make a table like the one below to show the characteristics of four popular genres: Romantic comedy, Disney Animation, Science Fiction and Horror
Young man, young woman
They meet, hate
each other, coincidence throws them togetherSlide6
Assignment 1: Introduction to the Media
Research and planning task
Packaging of DVDs
Analyse the covers of TWO film or television programme DVDs.
How does each cover appeal to its target
analysis must include an explanation and should total approx 500 words.
Design a DVD cover for
a film or television programme targeted at a specific audience.Slide7
When analysing apply concept of:
Connotation: What is the meaning behind a text/image?
Denotation: What do I see?Slide8
Apply concept of Denotation and Connotation to this DVD CoverSlide9
You must be able to identify the TARGET AUDIENCE for the DVD cover you are analysing.
Write down as many ways as possible we can classify an audience.
Audience theory: Uses and Gratifications
and Katz came up with five reasons why audiences consumed media texts:
To be informed and educated
In order to identify with characters and situations
To be entertained
To enable themselves to socially interact with others
To escape from their daily troubles and woesSlide11
Apply Uses and Gratifications theory to 3 different media texts that you consume.
Feedback in pairs
Did you find the theory to ring true? Explain your findings.Slide12
Homework: Create a survey on a sample of ten people measuring their film consumptionSlide13
Analysing a DVD cover
...What is the genre? How do we know? Who is the target audience?How do we know?Slide14
Iconography = the images or items that we often associate with a given genreSlide15
Think of a genre...
Now list as much of the iconography associated with that genre as you can think of...Slide16
What is an Institution?
The organisations or companies that produce and/or distribute media. What is the name of the institution behind your DVD cover?Slide17
What does Representation mean in the Media?
The idea that all media texts are artificial versions of reality.
Representations can be seen as positive or
Your Writing must include the following: Packaging of DVD’s
Apply media terminology, the effect of
Apply analytical techniques;
Make judgements about who the
How might the product be consumed?Slide19
Designing a DVD cover
Homework: Write up the blurb and the tag line for your imaginary movie.
Make sure you look at Style Models that are in the same genre.
Who is your target audience?Slide20
Write a paragraph explaining the ways this DVD cover appeals to it’s target audience.Slide21
Design a DVD cover for a film or television programme targeted at a specific audienceSlide22
The National Readership SurveyAudience classification through occupation and income
What problems do you think could arise through this type of audience profiling?Slide23
Don’t forget to mention...
Denotation and connotation
Lighting (high-key and low-key)
Director’s name, actors involved
Institutions involved (magazine reviews etc)
How the blurb appeals to the target audience
Create a target audience profile for your DVD
Your profile should include:
A picture of the typical target audience
(clothes, hair etc)
10th October 2012 By the end of the lesson
I will know what a top grade DVD analysis looks likeI will have identified the points I should try to include when writing up my own analysisSlide26
The Analytical Task
How does each cover appeal to its target audience?
Connotation and denotation Recap...
to you being able to discuss the target audience effectively.Slide29
11th October 2012By the end of the lesson:
I will have started to improve my writing for the Analytical Task (DVD assignment 1)
Have identified the ingredients of a good DVD design and applied it to my own designSlide30
In groups highlight the moments in the analysis which you think are strong
Look for Connotation
How is the target audience addressed?
How is genre addressed?
Which parts were you particularly impressed with?Slide31
Some useful ways in to your writing
I have chosen...
The facial expressions of the protagonists...
The DVD is produced by...
The main image...
This gives the impression
This makes the audience think
DVD ChecklistHave you included...
FRONT COVER:DVDtitleLarge central imageTag lineStar rating and magazine/newspaper nameAge certificateFormat logosSPINE:Format logosAge certificateThumbnail imageDVD title
Montage of images
Extracts from reviews
Special features box
List of people and institutions involved,
by, costume designer, production designer, edited by, director of photography, screenplay, produced by, directed by’...
Age certificate BOX
Evaluation of Task
Write one to two paragraphs explaining
you went about the process of designing a DVD cover. Important points to include:
Your target audience and the choices you made as a result of the type of DVD you went for.
Media Language that you used to appeal to the target audience.
What difficulties arose and how you overcame them.
Conclusion: How successful do you think the final product is? What would you improve?Slide34
ASSIGNMENT 2: Cross Media Task
Covering key concepts of Representation
Compare the impact
and effectiveness of two
used by one film. E.g.
Poster; cinema, television or viral trailer; web page; magazine article; television interview.
or web based/new media-
Mock up design for a poster,
Internet home page
Devise a storyboard for a trailer or
A script for a television or radio interview promoting the same film.Slide35
Film trailers are a form of advertising. Trailers include the best bits of the film in order to encourage as many people as possible to see the film.
Complete the worksheet after watching the trailer twice
Write in much detail as possibleSlide36
TaskChoose two trailers to compare and contrast, highlighting the similarities and differences write two or three paragraphs
Use the notes on the grid that you have noted
Aim for a lively response
Use the correct terms
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