Media Audience PowerPoint Presentations - PPT
. CIMM 4. th. Annual Summit. April 22, 2015. 2. Agenda. Major Steps. Details to Consider. Linkage with CIMM, 3MS and Other MRC Priorities. Next Steps. Level Setting. Cross-Platform. Generally Driven by Devices.
by. Harvey . Draisey. Independent company . vs. conglomerate . A independent company is a company that may only make one type of magazine. This means that this company targets a niche audience due to the lack of people it attracts to its readership. A conglomerate is a company that is owns different companies across a wide range of medias including TV, radio and magazines. A example of a conglomerate company is Bauer media group, these own Q, Kerrang and mojo to name only a few companies. This means that Bauer will have a larger readership due to the larger selection of music magazines which they offer..
TYPES OF MEDIA. Messages aimed at mass audiences; can be delivered in many forms or methods.. Traditional Media. Social Media. Digital Media. 2. TRADITIONAL MEDIA. Communication that was well-established before the Internet age; books, newspapers, magazines, etc..
Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback)..
Funding provided by: Ohio Department of Mental Health & Addiction Services . Presented by: Coalition For a Drug-Free Greater Cincinnati Local Coalition Development Manager/Communications Coordinator.
What is Media?. OTHER MEDIA:. Newspapers. Books and magazines. Recorded music. Movies. Radio. Television. The internet. Purpose of Media Text. Who created it?. Who benefits from it? E.g., If the media text is trying to sell you something, then the company will benefit. If the media text is meant to inform the public (for example, an ad to encourage people to stop smoking), then the public benefits from the text..
Audience members can react in many ways to media personae. The reaction/perspective will depend on a variety of factors. A few significant questions include. :. Does . the audience member treat the .
What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their .
Media Representation Theory. Representation . refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract .
influencing behaviours. achieving purposes. Take “Target Audience” as a title on a new page in your jotters, and under headings of . Blackfish. , . Black Magic . and . Supergirl. . (1984), bullet point .
Media language. - All the different ways that media texts can create meaning e.g. camera angle, costumes, music (stars wars) . Representation. - How the media represents events/stories/opinions. E.g. the Sun and The Guardian have different ways of re-presenting the same thing (Brexit) How people present themselves on fb may be different to reality..
Advertising and . Promotion in . Santa Barbara. Steve Patchen, Score Mentor. email@example.com. Sarah . Sinclair, Advertising Director, SB Independent. firstname.lastname@example.org. Kim Clark, Partner and VP of Business Development, .
Mobile Phones in bags, switched off or to silent. Only bottled water on the table. Coats on backs of chairs. Bags on floor. Notepads and pens at the ready…. Unit 6: Critical Approaches to Creative Media Products.