by Harvey Draisey Independent company vs conglomerate A independent company is a company that may only make one type of magazine This means that this company targets a niche audience due to the lack of people it attracts to its readership A conglomerate is a company that is owns differen ID: 788708
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Slide1
What kind of media institution might distribute your media product and why?
byHarvey Draisey
Slide2Independent company vs conglomerate
A independent company is a company that may only make one type of magazine. This means that this company targets a niche audience due to the lack of people it attracts to its readership. A conglomerate is a company that is owns different companies across a wide range of medias including TV, radio and magazines. A example of a conglomerate company is Bauer media group, these own Q, Kerrang and mojo to name only a few companies. This means that Bauer will have a larger readership due to the larger selection of music magazines which they offer.
Slide3Who may distribute my magazine?
The company that would distribute my magazine would be a conglomerate company. The company which I would want to sell my magazine is Bauer media group because they currently don’
t sell a magazine which targets the alternative music genre audience. This means that this would help them to make a greater profit due to the increased audience. Also they would be able to advertise my product on a multi media scale which would also help to create a growing interest in my product.
Slide4Niche or mainstream?
My music magazine would target a niche audience because the alternative music genre only has a small audience. If I had done a pop magazine then my magazine would be a mainstream magazine due to the large audience of people who would listen to this genre of music.
Slide5Bauer media
Bauer media owns a large range in media platforms. They own a music magazines which include Mojo, Kerrang and Q. These magazines mostly target a audience who listen to rock music, this means that they cater for a niche audience. Kerrang is devoted to just rock music, this means that they target a niche audience because this isn’t the most popular genre of music. Q targets a wide audience because it includes popular types of music which means that it can target anyone. Mojo targets a classic rock audience. This means that this is a wide audience because this mainly targets 30+ men.
Slide6Time inc
Time inc (formally known as IPC media
) own a large range of magazines. T
here are music magazines such as ‘Uncut’ and ‘NME’. NME mainly targets audiences who listen to rock, alternative and indie music. This means it targets a wide
audience, whereas
, Uncut mainly targets audiences who listen to Americana, rock and alternative country. This means that this music magazine mainly targets a niche audience. This
is because
these genres of music aren’t very popular.