Consider how imaginative techniques are used by media products from your crossmedia study to attract and maintain audiences Support your answer with reference to a range of examples from three media platforms 32 marks ID: 781863
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Slide1
Media Forms
Slide2Past paper questions on Media forms
Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences.
Support your answer with reference to a range of examples from three media platforms. (32 marks
)
How far does the platform on which they are consumed determine the construction of media products in your cross-media study?
Support your answer with reference to a range of products from three media platforms.
(32 marks)
Slide3Account for the similarities and differences of codes and conventions used in the media products in from your cross media study (32 marks
)
How far does the platform on which they are consumed determine the construction of media products in your cross-media study?
Support your answer with reference to a range of products from
three
media platforms.
(32 marks)
Slide4Codes and conventions of Print
Conventions of Print texts will vary (slightly) depending on the institutional contexts of the publisher.
Consider;
T
he differences between Tabloid and Broadsheets.
Language devices
Tone, address
Sensational language
Formal or informal
Typography
Colour
palette
Images
White space
Graphology (layout)
Slide5Masthead:
in an analysis look for links to values and ideology / audience
Pug:
placed in corner of page to grab attention
Strapline
Headline
: grabs attention.
Subheading
Standfirst
:
introductory paragraph often in bold to grab reader.
Leader
:
story chosen for front page. Moral panic conventional in this genre of newspaper.
Kicker: designed to jump out of the page – about information inside.
Caption: interprets images
Layout: Use of language, images, colour and the balance between text and images falls somewhere between the informality of the tabloid and the formality of the broadsheet.
Slide6Deconstructing Web Pages
The
main point with websites is that they can be
deconstructed
like any other media form – the basic principles of Print Media (Magazines and Newspapers) apply in that a fundamental
audience appeal
is constructed from layout and design with the key fact that websites have their own
conventions
.
The Tabloid is the closest form of traditional media that compares with the ‘look’ and design of a website including a:Simplistic and minimalist layout – boxes, vertical columns no more than 60 characters wide and sub headings.High ratio of photography to text, Use of WOB (white on black)Restricted language codeInclusive familiar mode of address (speaks directly to its audience)Evidence of synergy and convergenceDesigned for scan reading and all about individual relevanceUGC (User generated content)Inclusion of Citizen JournalismRich MediaImage GalleryIncreased Immediacy and Dynamic web pages!
Slide7https://riddlesdownmedia.wordpress.com/as-media-exam/analysing-webpages-using-accurate-terminology/
Slide8Conventions of News Broadcast
Consider why each of the following are
used;
Idents
used at the start to reinforce Brand image
Non
- diegetic sound-dramatic music used to introduce the broadcast- sounds authoritative
Diegetic
sound of presenter- with serious
voiceVoice overGraphics- graphs, charts etc to add formality and provide key facts Direct mode of addressFormal mise en scene (the studio set, the clothing of the anchors etc)Interview with ‘correspondent’ who is a specialist in the field. Often filmed on location. Captions- positioned underneath intervieweesVox pops- (interviews with the public) stands for ‘voice of the people’Cutaways RP EnglishConciseThe hookVerbsPresent tense