PPT-Recognizing Purpose and Audience in Media Texts

What is Media OTHER MEDIA Newspapers Books and magazines Recorded music Movies Radio Television The internet Purpose of Media Text Who created it Who benefits from it Eg If the media text is trying to sell you something then the company will benefit If the media text is meant to inform the public for example an ad to encourage people to stop smoking then the public benefits from the text. EXAM 40%. Unit 1: Investigating the Media. Written Paper- 1 hr 30 . mins. – 60 . marks. At the end of the two year course (Y11 Summer Term). COURSEWORK . 60%. Unit 2: Understanding the Media. Three assignments to be . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Literary Comparative Analysis. Thesis Basics. Theses can . take many . forms.. First . determine the requirements of the . assignment.. P1 Requirements. Analyse. , compare and contrast the following two texts. Include comments on the similarities and differences between the texts and the significance of context, audience, purpose and formal and stylistic features.. Exam Focus. Exam Q.3 may ask you to discuss reception theories. . There are . three. main reception Theories. . The Hypodermic needle model. The Uses & Gratifications model. Reception Theory –Encoding/decoding model. . CIMM 4. th. Annual Summit. April 22, 2015. 2. Agenda. Major Steps. Details to Consider. Linkage with CIMM, 3MS and Other MRC Priorities. Next Steps. Level Setting. Cross-Platform. Generally Driven by Devices. LO: to understand audience and purpose in further detail; to be able to apply this to other texts. Some key terminology. for this lesson. Implied meaning. Where. inference (reading between the lines) is needed to access the underlying meaning of a text or discourse. Close reading. Close reading is the skill of . analysing. and interpreting texts. . Text Types. Advertisement. Cartoon. Feature article. Letter of complaint. Novel. Press Release. Song lyrics. Autobiography. L.O. – What are . the basics . when analysing media texts?. The first part of the media framework we will focus on is . media language. Media language – how the media communicate meaning through their . WHAT IS MEDIA LITERACY?. It provides a framework to access, analyze, evaluate and create messages in a variety of forms.. It builds an understanding of the role of media in society, as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.. There are many elements that go into writing. In this lesson we are going to address three of them:. Voice. Purpose. Audience . Definition: . Media Representation Theory. Representation . refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract . The Purpose and Presentation of Texts Please note that I have adapted information from various resources to create this PowerPoint presentation Inform Remember that a text may serve more than one purpose by. Harvey . Draisey. Independent company . vs. conglomerate . A independent company is a company that may only make one type of magazine. This means that this company targets a niche audience due to the lack of people it attracts to its readership. A conglomerate is a company that is owns different companies across a wide range of medias including TV, radio and magazines. A example of a conglomerate company is Bauer media group, these own Q, Kerrang and mojo to name only a few companies. This means that Bauer will have a larger readership due to the larger selection of music magazines which they offer.. ‘Epic Night Out’ for ‘Call of Duty: Ghosts. ’. https://www.youtube.com/watch?v=MNxh7umVOZ0. Audience Theory. Three questions:. 1) Why do audiences choose to consume certain texts?. 2) How do they consume texts?.