PPT-Recognizing Purpose and Audience in Media Texts

What is Media OTHER MEDIA Newspapers Books and magazines Recorded music Movies Radio Television The internet Purpose of Media Text Who created it Who benefits from it Eg If the media text is trying to sell you something then the company will benefit If the media text is meant to inform the public for example an ad to encourage people to stop smoking then the public benefits from the text. What is an active audience. . ?. An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their . . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Unauthorized Subdivided Units Subdivided Units Subdivided Units Subdivided Units Recognizing Recognizing Recognizing Subdivided Units Subdivided Units Subdivided Units Subdivided Units Subdivided Unit Exam Focus. Exam Q.3 may ask you to discuss reception theories. . There are . three. main reception Theories. . The Hypodermic needle model. The Uses & Gratifications model. Reception Theory –Encoding/decoding model. LEGAL TEXTS. The . bad. news: . legal. . texts. . contain. a . lot. of . specialized. . jargon. and . terms. . that. are . not. . used. in general . communication. .. The . good. news: . it. Close reading. Close reading is the skill of . analysing. and interpreting texts. . Text Types. Advertisement. Cartoon. Feature article. Letter of complaint. Novel. Press Release. Song lyrics. Autobiography. Illustrations, descriptions or procedures. (with prompting). K. Compare & Contrast. The most important points presented by two texts on the same topic. 2. nd. . Integrate. Information from two texts on the same topic in order to write or speak about the subject knowledgably. L.O. – What are . the basics . when analysing media texts?. The first part of the media framework we will focus on is . media language. Media language – how the media communicate meaning through their . Paper 2, Question 2 (AO1) 8 marks. Looks something like this:. You need to refer to . source A and source B . for this . question. Use . details from . both sources. . Write . a summary of the differences between. Paper 2, Question 2 (AO1) 8 marks. Looks something like this:. You need to refer to . source A and source B . for this . question. Use . details from . both sources. . Write . a summary of the differences between. Italian Renaissance humanists promoted a revival in classical literature and created new philological (study of languages) approaches to ancient texts.. Some Renaissance humanists furthered the values of secularism and individualism. What are . informational. texts?. Procedural. : technical step by step instructions, sequential instructions. Expository. : text written to inform, explain, and describe something to the reader. Next Two Weeks. Media Representation Theory. Representation . refers to the construction in any medium (especially the mass media) of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract . The Purpose and Presentation of Texts Please note that I have adapted information from various resources to create this PowerPoint presentation Inform Remember that a text may serve more than one purpose