Media Studies GCSE - PowerPoint Presentation

Slide1

Media Studies GCSE

EXAM 40%

Unit 1: Investigating the Media

Written Paper- 1 hr 30

mins

– 60 marks

Based on a pre-released paper which will be released JUNE

2012 Crime Drama

COURSEWORK 60%

Unit 2: Understanding the Media

Three assignments to be completed:

Introductory assignment

Cross-media assignment

Practical production and evaluationSlide2

Assignment 1: Introduction to the Media

TOPIC

Analytical task

Research and planning task

Packaging of DVDs

Analyse the covers of TWO film or television programme DVDs.

How does each cover appeal to its target

audience?

Your

analysis must include an explanation and should total approx 500 words.

Design a DVD cover for

a film or television programme targeted at a specific audience.Slide3

Apply concept of Denotation

and

Connotation

to this imageSlide4

Target Audience

You must be able to identify the TARGET AUDIENCE for the DVD cover you are analysing.

Write down as many ways as possible we can classify an audience.

Age

Ethnicity

Gender

Location

Occupation

Income

Lifestyle choices

Attitudes

Political persuasionsSlide5

Audience theory: Uses and Gratifications

In the

1970’s

media theorists

Blumler

and Katz came up with five reasons why audiences consumed media texts:

To be informed and educated

In order to identify with characters and situations

To be entertained

To enable themselves to socially interact with others

To escape from their daily troubles and woesSlide6

Apply Uses and Gratifications theory to 3 different media texts that you consume.

Feedback in pairsSlide7

Analysing a DVD cover

...What is the genre?

How do we know?

Who is the target audience?

How do we know?

WSlide8

Keywords Genre and Iconography

Iconography = the images or items that we often associate with a given genreSlide9

Think of a genre...

Now list as much of the iconography associated with that genre as you can think of...Slide10

What is an Institution?

The organisations or companies that produce and/or distribute media.

What is the name of the institution behind your DVD cover? Slide11

What does Representation mean in the Media?

The idea that all media texts are artificial versions of reality.

Representations can be seen as positive or

Negative.Slide12

Your Writing must

include the following:

Apply media terminology, the effect of

MEDIA LANGUAGE

Apply analytical techniques;

denotation connotation

Identify how

GENRE

is established

Discuss how

NARRATIVE

is suggested

Make judgements about who the

TARGET AUDIENCE

might be

How might the product be consumed? Slide13

Designing a DVD cover

Homework: Write up the blurb and the tag line for your imaginary movie.

Make sure you look at Style Models that are in the same genre.

Due in next Tuesday 10

th

MaySlide14

Design a DVD cover for a film or television programme targeted at a specific audienceSlide15

DVD ChecklistHave you included...

FRONT COVER:

DVDtitle

Large central image

Tag line

Star rating and magazine/newspaper name

Age certificate

Format logos

SPINE:

Format logos

Age certificate

Thumbnail image

DVD title

BACK COVER:

Blurb

Montage of images

Extracts from reviews

Special features box

List of people and institutions involved,

Eg.

‘music

by, costume designer, production designer, edited by, director of photography, screenplay, produced by, directed by’...

Age certificate BOX

Institutional logos

BarcodeSlide16

Evaluation of Task

Write one to two paragraphs explaining

how

you went about the process of designing a DVD cover. Important points to include:

Your target audience and the choices you made as a result of the type of DVD you went for.

Media Language that you used to appeal to the target audience.

What difficulties arose and how you overcame them.

Conclusion: How successful do you think the final product is? What would you improve? Slide17

ASSIGNMENT 2: Cross Media Task

TOPIC

ANALYTICAL

TASK

RESEARCH &

PLANNING

Film Promotion

Covering key concepts of Representation

and Institution.

Compare the impact

and effectiveness of two

promotional methods

used by one film. E.g.

Poster; cinema, television or viral trailer; web page; magazine article; television interview.

Print

or web based/new media-

Mock up design for a poster,

Magazine article,

Internet home page

Audio-visual media-

Devise a storyboard for a trailer or

A script for a television or radio interview promoting the same film. Slide18

Film trailers are a form of advertising. Trailers include the best bits of the film in order to encourage as many people as possible to see the film.

Complete the worksheet after watching the trailer twice

Write in as much detail as possibleSlide19

Have you done the homework which was to compare two trailers?

Was your trailer viral/television or for cinema release?

Discussion point: What do you think are the differences between these types of trailer? Slide20

Continuing your Analytical Task

You will need to choose another promotional method...e.g. Film Poster, Web Page or Magazine Article or television interview.

Look at these and consider who their target audience and how successful they are at promoting the film/product.

http://www.imdb.com/title/tt1478338/Slide21

How does it appeal to the audience?Slide22

Look up a trailer on IMDB.com

Make sure it is linked to the genre that you want to create your own film in.

Using worksheet analyse the trailer

Due first lesson back after

half term. Slide23

How else can a film promote itself?Slide24

Websites offer a range of methods to lure the audience into the film

http://www.bridesmaidsmovie.com/home.html

Explore this website and make a list of all the different features that are offered to the audienceSlide25

How films are promoted: Film Posters

Film posters: giving information

Film posters are hard to ignore – they are large, they are eye-catching and they are often intriguing... Look at the posters featuring movie star Reese Witherspoon.

What genre would you expect each film to be?

In what different ways is Reese Witherspoon presented in these posters? Slide26

Task

Compare two different film posters for upcoming releases.

Annotate the posters to show your understanding of

gesture codes, genre, target audience and tag-line. Slide27

Film Posters: Promoting Stars

One way a poster can grab people’s attention is to show pictures of the film’s stars. The more popular the star, the more dominant their image will be in the poster.

Identify the biggest box office draw in each of the posters...Slide28

Who is the Box-Office draw here? Slide29
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Key Media Term: Newswrap

Video compilation including clips from the film, interviews with the stars and/or director and other background material given to television companies to use when covering a newly released film.

In your group, plan a

newswrap

for the film. Think about:

Which Clips from the film would interest the audience.

Which characters you would focus on and stars you would interview.

What background to the issues in the film you would include.Slide32

Film Promotion: Key terms

Captive Audience

: People who, for whatever reason, are unlikely to stop consuming a media text.

Action Codes:

Use one action to indicate what is going to happen: a character is seen taking down a suitcase, so you know that they are going on a journey.

Enigma Codes

: Set the scene while giving very little away. A hand is seen writing a threatening letter. Who is writing the letter? Why? Slide33

In pairs use the information on the posters to, match these plot summaries to the film titles in posters 8-11

A: Nicole discovers that her ‘perfect’ boyfriend David has a violent and disturbed side to his character.

B: Jennifer and her bother David find

themsleves

trapped in his favourite 1950’s soap opera.

C. This screen version of Oscar Wilde’s play casts Reese as the young sweetheart Cecily in a comedy of manners.

D. Tracy wants to be student president and uses some surprising tactics in this comedy film about the world of high-school politics.

Key term-

Gesture Codes; how a media text conveys a message using facial expression or body language. Slide34

Film Trailers: Group Presentation Task

Choose two trailers to compare and contrast, highlighting the similarities and differences.

Use the points you have noted in the grid to shape your response, and aim for a lively and informative presentation style.Slide35

Your Analytical Task: Homework due in this Friday...my desk in English office

Compare the impact and effectiveness of two promotional methods used by one film:

E.g. Poster, cinema, TV or viral trailer; web page; magazine article; television interview

You need to compare using concepts of

representation

and

institution

How are people or places being shown? What connotations are given off to the audience?

Who is the company behind the film? How do we know “Production values” high or low?

What kind of audience does the film appeal to? How do you know? Slide36

How do I write up the analysis task?

800-1000 words

Annotate with your analysis of poster/website how the film promotes itself. How is the audience lured in? What is the

representation

(connotation) that is communicated through the text?

Then write about the Trailer - produce a commentary analysing the trailer in relation to

representation

and the institutions involved. Remember to use film language and the conventions of trailers (types of shot, soundtrack, use of Voice-over, editing)...when describing how the trailer appeals to the audience.

Discuss the

Institutions

involved in your products and the production values evident. How has is the product marketed?

You then need to write a final evaluation about how the two promotional methods are different and also similar. What do they offer the audience that the other one doesn’t? etc. Slide37

Checklist for writing up analysis of Film Promotion.

Have you talked about the

Genre

of the movie?

Have you explored the

institutions

involved?

Have you analysed the way in which people /places are being

represented

?

Have you mentioned the

production values

?

Have you talked about the trailer using the correct film terminology?

Genre/narrative/unique-selling point/ target audience/ music/shot types camera angles/pace/dialogue/voice over/special effectsSlide38

Carrying out the research/production task

Your task is to produce ONE print or web-based, new media task and ONE Audio visual task

Print , web-based or new media task

Audio-visual task

Mock up design for a poster

Magazine article

Internet home page

Devise a storyboard for a trailer

A script for a television interview

Or radio interview promoting the same filmSlide39

What can you say about how this poster promotes the film, Wuthering Heights? Slide40

Analytical TASK:

Now look at the article in the Guardian newspaper along with the trailer? http://www.guardian.co.uk/film

How has the product been adapted to suit the platform?

How would the product appeal to the audience?

http://www.indiewire.comSlide41

Planning and Research

Needs to be part of a CROSS MEDIA CAMPAIGN...Slide42

Watch trailer for Skyfall

and make notes on types of shot and camera angles.

Complete your own examples for the following shot types:

Over the Shoulder

P.O.V.

Close-up

Extreme close up

Establishing shot

Medium shot

Long shot

Extreme long shot Slide43

How to be interviewed on radio or television: Taken from a website advising people on how to deal with the Media

A Good Way to Communicate

A radio or television interview can be thought of as a conversation, but with other people listening in. Alongside press releases, interviews are one of the main ways of communicating your message through the media.

Whether you are being interviewed by a journalist over the phone (‘down the line’), face-to-face, in a radio studio or live on television, how can you ensure that your point of view comes across clearly? How do you answer difficult questions?Slide44

What do you do when a journalist asks you for a radio or Television Interview?

Don’t reply instantly, spend a short time considering the pros and cons of the interview.

Firstly, find out the details – What is the interview about? What do they want you to say? What sort of programme is it? Who will interview you? When will it take place? How long will the interview be? Will it be live or pre-recorded? Where will the interview take place? Who else is being interviewed?

You also need to decide if you are the best person to give the interview, and whether you have a clear viewpoint on the subject or issue. Don’t fall into the trap of thinking a difficult subject might go away if you refuse to give an interview. Journalists can be very persistent and they will probably find someone elseSlide45

Journalists always stick to the 6 W’s when interviewing:

Who

- is the story about?

What

- is it about?

When

- will it happen?

Where

- will it happen?

Why

- is it happening?

How

- will it take place?Slide46

Annotate this poster: Use all the film terms you have picked up so far...Slide47

Task: Design a mock up of a poster promoting your film to a UK audience

Consider: USP

Tag line

Cinema release

Cinema releaseSlide48

Now complete your final design of the poster using publisher software

Hand this in to Ms Anderson 6

th

January.