PPT-Reading and Persuading Your Audience

Colin Jorgensen Association of Arkansas Counties Litigation Counsel cjorgensenarcountiesorg Your Speaker For This Hour Your Speaker For This Hour Your Speaker For This Hour 1 Know Your Audience. in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. CNN, Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . innovations, came in persuading him to trust them with his designs. Yet even while manufacturing the latest key systems, they werevelopments were meant to supersede. Bigio sets the company Need: Binder, SB text, and a highlighter. What is rhetoric?. Turn to page 65 in your SB text to find out! . Rhetoric. -The use of words to persuade either in writing or speech. Rhetorical Appeals. -Emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker. Ch. 24 Continued. Classic Persuasive Appeals: Using Proofs. Pathos: Proof by Emotion. Aristotle taught that successful public speakers identify and appeal to four sets of emotions in their listeners.. Assessment 2. Part 2 – Justifying your work. Task:. Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however each cover you make will have a different target audience. . Essentials. Purpose: what is the speaker persuading?. Audience: who is the speaker persuading?. Format: how is the speaker persuading?. Audience. Who is the audience?. What does the audience believe?. Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. What is Media?. OTHER MEDIA:. Newspapers. Books and magazines. Recorded music. Movies. Radio. Television. The internet. Purpose of Media Text. Who created it?. Who benefits from it? E.g., If the media text is trying to sell you something, then the company will benefit. If the media text is meant to inform the public (for example, an ad to encourage people to stop smoking), then the public benefits from the text.. How I attracted my . audeince. Use of colour: In my magazine I used bright colours, which were colours usually associated with pop and as this is my genre, I wanted to make it clear. Using bright colours made my magazine look vibrant and fun and therefore it would be more likely that my audience would be attracted to it. I also tried to create a house style by using a colour scheme so the audience would recognise the magazine. I also used to colour pink as my target audience is females and pink usually connotes . Who is my audience . My audience is teenagers, around the age of 15. I have pick this group of audience as I can relate to them and I have an idea of the type of film that they would want. They like the fast pace film with a lot going on, they want to be challenged and tricked into thinking things and then finding out the truth of what was really happening in the film. As I know my target audience I could base my film around these facts and make an successful OTS or my film.. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Types of Persuading .