at Davos 2014 The essence of Brand India at Davos 2014 has been expressed through a classic juxtaposition of ancient rudimentary and traditional princely art forms from India with the present day visuals of ID: 151827
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Slide1
INDIA ADDA at Davos 2014Slide2
The essence of Brand India at Davos 2014 has been expressed
through a
classic juxtaposition of ancient rudimentary and traditional princely art forms from India with the present day visuals of the nation.
DESIGN
THE INSPIRATIONSlide3
The
motifs featuring at the
India Adda are a representation of contemporary India presented in an elegant manner through miniature paintings from India. This theme is a new rendition of the traditional miniature style that was popularly depicted across Indian princely courts
.
THE MOTIFSSlide4
The first visual
is
the exquisite artwork that tells many a story in a tremendously layered format akin novel paintings that speak volumes in a single frame. Originally fashioned to express the fine aesthetics of the elite, this style continues to stimulate the senses till date. Not only is its
brilliance personified and a feast for the eyes, these illustrations provide an artistic continuum
from
the early
civilisation
to the present times. India’s
plush foliage festooned by beautiful birds paint a picturesque sight. Peacock, the
national
b
ird
of India, is a symbol of grace, joy, beauty and
love, which also finds presence across cultures
of the Far East, Ancient Persia as well as the Greek and Christian era.
THE LAYERSSlide5
Overlooking the alluring
Bagh
is one of the universally admired masterpieces of world's heritage, the Taj Mahal. The Taj Mahal is a jewel
of Indian art. L
isted
as one of the
New 7 Wonders
of the World (2000-2007), the Taj Mahal
represents the finest architectural and artistic
achievements
through perfect harmony and excellent craftsmanship.
THE
TAJ MAHALSlide6
B
ehind the
Taj Mahal, a panoramic view of present day India can be seen, which with a vibrant enterprise, strong manufacturing capabilities and a robust services sector is amongst the most preferred business destinations today.
ANCIENT
CIVILISATION
, YOUNG NATIONSlide7
As
depicted in the
artworks, today India is building its infrastructure – world class airports, industrial corridors – giving a fillip to manufacturing across sectors like automotive, aviation and more. The Indian policy reforms opened new opportunities for global players. INDIA
-
A VAST MARKET OPPORTUNITYSlide8
These artworks refer to the emergence of India as the
Pharmacy of the World
besides the vastly expanding market connectivity, which is spawning new industries.INDIA – PHARMACY OF THE WORLDSlide9
This miniature painting portrays India’s evolution over the
years. The colour combination of lush green scapes,
blue sky and colourful birds showcase the ever changing tints and moods of India. The natural splendour combined with socio-economic developmental structures forms the fabric of the country.
INDIA’S GROWTH STORYSlide10
The second
art form visible at the India
Adda takes us back to our roots. The outside street front is a simple illustration representative of modern day India rendered in the style of the elementary wall paintings by the
Warli
tribe.
In the ancient period,
it was used by people to express
their lives vividly through paintings on the exteriors of their premises. This artwork is
a contemporary representation of
this art form.
WARLI ARTSlide11
Traditionally,
Warli
art uses a very basic graphic vocabulary that wonderfully amalgamates with the contemporary design aesthetics. The leitmotif of these ritual paintings, which is the portrayal of everyday tasks and objects, is kept intact while providing a modern day adaptation. These paintings are exemplary of the diversity, which resides in Indian paintings.
WARLI ARTSlide12
The multiple facets of India have been captured artistically
through an
installation at the India Adda of the Kalpavriksha created in Warli style.
KALPAVRIKSHA
THE EVERGREEN TREESlide13
And the market potential of India is depicted by simple, clear cut
infographics
. These are visual representations of information and knowledge intended to present complex information quickly and clearly. The best way to characterise modern India would be to associate with young and confident talent, which also represents a large consumer market.
THE INFO
-
GRAPHICSSlide14
The advancements made in various sectors of Indian economy are all condensed together in this form. The artwork highlights growth, connectivity and a
commitment to a sustainable future.
JOIN INDIA. LEAD THE WORLD.