OVERVIEW New Smoothing Collection Education Support Professional Privileges update SMOOTH COLLECTION What The office Will Provide Everyone wants frizz free hair Hair that shines Hair that keeps its style for days ID: 290770
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JUNE 2014
OVERVIEW:
New Smoothing CollectionEducation SupportProfessional Privileges updateSlide3
SMOOTH COLLECTION
What
The officeWillProvide. ..
Everyone wants frizz free hair.
Hair that shines.
Hair that keeps it’s style for days.Slide4
SMOOTH COLLECTION
Naturally unruly frizzy hair
Thick
Dry
Damaged
Who is it for?Slide5
Smooth Collection
Solution
A 4 step regimen
A new approach to smooth hair
Restore and heal
Smooth and alignSlide6
DEMO
BOTH EXPOSED TO HIGH HUMIDITY
Treated with smoothingUntreated
90 SECONDS
EXPOSURE
10 MINUTES
EXPOSURESlide7
SMOOTH COLLECTION
INTRODUCING:
Our newest addition enhanced with:
AminoRenew
™
Enhanced with
Argan
butterSlide8
SMOOTH COLLECTION
Amino Renew™
Facilitates smoothing
Restores
depleted amino
acids
Realigns disulfide bonds to keep hair smoother for up to 72 hours
NEW!Slide9
SMOOTH collection
SHAMPOO & CONDITIONER
Moroccanoil Smoothing Shampoo and conditioner instantly provide smoothness and manageability.
Used together,
AminoRenew
™ restores amino acids.
Infused with
argan
oil and
argan
butter for smooth, healthy-looking and manageable hair, with results that last up to 72 hours. Slide10
SMOOTH collection
SHAMPOO & CONDITIONER
Safe
on color-treated hair
Sulfate, phosphate
& paraben-free
Sodium chloride free
Proprietary formulas
align hair’s disulfide bonds for smoother hair
Keeps hair smooth and silkySlide11
SMOOTH collection
SMOOTHING MASK
Provides:
Long-lasting
, intense conditioning
Improves elasticity
Leaves hair soft, smooth and more
manageable with increased shineSlide12
SMOOTH collection
SMOOTHING MASK
Highly concentrated
argan
butter and
argan
oil
deeply hydrates hair for enhanced manageability through intense nourishment. Slide13
SMOOTH collection
SMOOTHING
LOTION
All-in-one styling lotion:
featuring expertly blended technologies optimizes effortless,
manageable styling with
frizz-free results and medium hold. Slide14
SMOOTH collection
SMOOTHING
LOTION
Features:
Instantly tames
flyaways
and frizz
Lightweight
won’t weigh hair down
Repels moisture and humidity
Aids in detangling
Increases manageability for
effortless
blow-dry
stylingSlide15
Product
Who is it for
Hold
Key Points
Intense Curl Cream
Wavy to curly hair
None
Leave- in conditioner
Rich hydration
Controls frizz
Hydrating Styling
Cream
All hair types
Light
Keeps hair soft and shiny
No residue
Lightweight styling
Smoothing Lotion
Coarse unruly
Medium
Intense Hydration
Repels humidity
Reduce excess volumeSlide16
FAQ’s
What is the difference between Moisture Repair
Shampoo
&
Conditioner
&
Smoothing Shampoo and Conditioner?
MR provides protein support to chemically damaged and weakened hair. Smooth shampoo and conditioner utilizes Amino Renew and a
rgan butter to realign the disulphide bonds and moisturize the hair resulting in smoother texture.Slide17
FAQ’s
What is the difference between Moisture Repair Shampoo
&
Conditioner
&
Smoothing Shampoo and Conditioner?
Additionally:
The two collections address different primary needs:
Moisture repair products are designed repair damaged hair
Smoothing products are designed to
tame and control frizzy
hair Slide18
FAQ’s
What is the difference between the Smoothing Lotion
& Frizz Control?
Frizz
Control to combat frizz caused by weather-related conditions.
It
is in spray from and contains a
humidity
resistance factor that reduces the effects of humidity and provides manageability and control over frizz.
Smoothing Lotion is a blow-dry cream as opposed to a spray and certainly combats frizz, but specifically frizz as a result of unruly hair. Slide19
Educational support
NEW Moroccanoil Smoothing Collection, experience multi-level support with a 3 tier approach:
Luxury Smoothing
Sessions In Smooth
Smooth Escapade
Slide20
LUXURY Smoothing
Become a finishing Master!
Learn
how to combine the NEW
Smoothing
Collection with top techniques to build the perfect foundation for long lasting styles
.
Focus on the Moroccanoil Luxury Smooth Blow Dry with easy finishing techniques for a modern spin on smooth.
FORMAT: LOOK & LEARNLOCATION/TIME
: IN SALON/STORE 2-3 Hours
EDUCATOR: ELEVATED EDUCATOR
AUDIENCE:
12-40 STYLISTSlide21Slide22
SESSIONS IN SMOOTH
Take a smooth approach to editorial hair. Work with the Moroccanoil Creative Design Team to build your portfolio and create dynamic looks
.Collaborate with a fashion photographer and work on live models to capture your smooth creativity.
FORMAT
: HANDS ON FULL DAY
LOCATION/TIME
: PHOTO STUDIO
EDUCATOR: CREATIVE DESIGN TEAMAUDIENCE: 15-20 STYLISTSSlide23Slide24
SMOOTH Escapade
FORMAT
: LOOK AND LEARNLOCATION/TIME: STYLIST EVENT /BOATEDUCATOR: CREATIVE DESIGN TEAM
AUDIENCE
: 75-150 PEOPLE
Take a journey, and explore smooth like never before.
Join
Moroccanoil for a luxury cruise and learn how to incorporate creativity, products and technique !Slide25Slide26