A case study of instant noodles. YE4A. Kara Chen. 110110013. Introduction. Motivation. Globalization. No particular researches of Country of Origin (COO) which aim on Taiwan. Case study - instant noodles. ID: 659359
DownloadNote - The PPT/PDF document "The effect of country of origin on consu..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentations text content in The effect of country of origin on consumer's purchasing intention:
Slide1
The effect of country of origin on consumer's purchasing intention:A case study of instant noodles
YE4A
Kara Chen
110110013
Slide2
IntroductionMotivation
Globalization
No particular researches of Country of Origin (COO) which aim on Taiwan
Case study - instant noodles
1967 : The manufacturing technology of instant noodles was introduced
Slide3
Subjectthe Taiwanese college students and university studentsResearch questionsDo Taiwanese college students and universities students care about COO of instant noodles which they purchase?
Is the country image of COO the reason which effects their buying decisions?
Slide4
Literature reviewPurchase intention? “The person’s motivation in the sense of his or her intention to perform behavior.” -
Rezvani
, et
al’s
(2012)
COO?
COO as an overall perception of a country -
Nagashima
(1977)
Slide5
Purchase intention and COO COO is considered a parameter which can affect consumers’ evaluation and purchase intention. - Kaynak and Kara (2002)Country image (CI)
“country image of COO is a significant factor to impact consumers’ perception on product quality and purchase intention.” -
Liefeld
(1993)
Slide6
Theoretical Framework
study of
Bursi
, et al (2012)
Slide7
MethodologyQuantitative methodInstrumentation
Online questionnaire
Data analysis
SPSS
frequency analysis+ correlation+
Cronbach’s
Alpha+
cross
-tabulations
Subjects
110 participants
Slide8
Results and Discussion
participants’ attention to COO
Slide9
Interesting finding 1: 65.5 % : not look for COO47.3 % : COO is neutral
.
Near half: COO would affect buying decision
Slide10
Correlation between consumers’ attention and buying decision
Slide11
Consumers’ perceptions of 5 countries
CI
PCI
CRPI
Slide12
influence of COO on purchasing intention of the students
Slide13
Interesting finding 2:Image of Korea > Taiwan More participants would be willing to buy Taiwanese instant noodles
Slide14
ConclusionCOO would influence buying decision of Taiwanese colleges and universities students if they will check COO.Consumers like to buy the products from the countries which have great image.
Download this presentation
DownloadNote - The PPT/PDF document "The effect of country of origin on consu..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentations text content in The effect of country of origin on consumer's purchasing intention:
The effect of country of origin on consumer's purchasing intention:A case study of instant noodles
YE4A
Kara Chen
110110013
Slide2IntroductionMotivation
Globalization
No particular researches of Country of Origin (COO) which aim on Taiwan
Case study - instant noodles
1967 : The manufacturing technology of instant noodles was introduced
Slide3Subjectthe Taiwanese college students and university studentsResearch questionsDo Taiwanese college students and universities students care about COO of instant noodles which they purchase?
Is the country image of COO the reason which effects their buying decisions?
Slide4Literature reviewPurchase intention? “The person’s motivation in the sense of his or her intention to perform behavior.” -
Rezvani
, et
al’s
(2012)
COO?
COO as an overall perception of a country -
Nagashima
(1977)
Slide5Purchase intention and COO COO is considered a parameter which can affect consumers’ evaluation and purchase intention. - Kaynak and Kara (2002)Country image (CI)
“country image of COO is a significant factor to impact consumers’ perception on product quality and purchase intention.” -
Liefeld
(1993)
Slide6Theoretical Framework
study of
Bursi
, et al (2012)
Slide7MethodologyQuantitative methodInstrumentation
Online questionnaire
Data analysis
SPSS
frequency analysis+ correlation+
Cronbach’s
Alpha+
cross
-tabulations
Subjects
110 participants
Slide8Results and Discussion
participants’ attention to COO
Slide9Interesting finding 1: 65.5 % : not look for COO47.3 % : COO is neutral
.
Near half: COO would affect buying decision
Slide10Correlation between consumers’ attention and buying decision
Slide11Consumers’ perceptions of 5 countries
CI
PCI
CRPI
Slide12influence of COO on purchasing intention of the students
Slide13Interesting finding 2:Image of Korea > Taiwan More participants would be willing to buy Taiwanese instant noodles
Slide14ConclusionCOO would influence buying decision of Taiwanese colleges and universities students if they will check COO.Consumers like to buy the products from the countries which have great image.
Slide15THANK YOU!