Crafted with Care by Generating qualified leads is the goal of every business Without leads you will never have customers Inbound Marketing is a process that helps you turn visitors into leads ID: 657962
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Slide1
What’s a Landing Page
(And Why Do I Need It?)
Crafted with Care bySlide2
Generating
qualified leads
is the goal of every business.
Without leads, you will never have customers.Slide3
Inbound Marketing
is a process that helps you turn visitors into leads.This process is as follows:
We’ve already covered
Calls-To-Action.
Get a refresher on CTA’s here
.
Call-To-Action (CTA)
Landing Page (with a Form)
Thank You Page
Link or Email to Special Offer
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What is a Landing Page?
A special page on your website that a visitor can only get to through a CTA.
- - - - - - - - - - - - - - - - - - - - - - - - - - - Slide5
Remember the first time you went to an amusement park?
It was hard to stand in line, because you couldn’t wait to be inside.
But, you couldn’t enter
until you bought your ticket.Slide6
This is how landing pages work for your visitors.
They’re excited to claim your offer
They have to fill out your form to get itSlide7
The best landing pages make people want to do just this: exchange their information for your valuable offer.
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So what do the best landing pages have in common?Slide8
Landing Page Best Practices
Clean, Simple Design
Appropriate Form
Clear, Engaging Text
Proper Formatting
The best landing pages share these characteristics to encourage visitors to fill out forms and become a lead.Slide9
Clean, Simple Design
The focus of your landing page is the form.
Attract people to it by:
Using a different colored
submit button
Using arrows to draw the eye to the form
Avoiding any page navigation (don’t make it easy for visitors to leave the page!)Slide10
Appropriate Form
The form on your page is how you gain valuable knowledge about your visitors. It should:
Ask questions that provide information you need
Ask different questions that align with the offer
Have a length in proportion to the value of the offer (i.e. a form for a webinar will ask more questions one for a checklist)Slide11
Clear, Engaging Text
Keep
your text concise but make the offer’s value evident in an interesting way.
Leave no doubt as to what visitors get when they fill out this form.Slide12
Proper Formatting
The layout of your page matters:
We
read from left to right,
so put
your form on the right.
Use bullet points to make it easy for visitors to read
the offer’s benefits
Vary the
size/style
of
text for emphasis (but don’t get carried away)Slide13
Ready to Take Off?
We’d love to answer your questions. Email
lacey@primitivesocial.com
and we will do our best to help you!
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