What is a landing page A landing page is a webpage that is designed to take web traffic and convert visitors in a particular way for a particular reason Email Newsletter Download report Webinars ID: 781925
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Slide1
Landing Pages
The Web marketing Guy
Slide2What is a landing page?
A landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason.
Email Newsletter
Download report
Webinars
Purchase/download
Slide3Landing page elements
Landing pages should be specific to groups of keywords
Slide4Landing page elements
You know your audience. Write specifically to them based on each landing page
Slide5Landing page elements
Write compelling headlines
Slide6Landing page elements
Use imagery specific to the target audience (based on keyword groups)
Slide7Landing page elements
Think about positioning your content for conversion
Headline
Sub-headline
Images
Video
Brief Copy
Call to Actions
Product copy
Benefits of the product
Testimonials
Slide8Landing page elements
Use the keywords you are buying in the language you are using on
your landing page(s)
Slide9Landing page elements
Include Testimonials, client logos, and media logos to garner immediate trust
Slide10Landing page elements
Determine the length of your landing page and make sure to design
it so it's easy to read (blocks of
colour
and divisions by headings)
Slide11Landing page elements
Determine the length of your landing page and make sure to design
it so it's easy to read (blocks of
colour
and divisions by headings)
Slide12Landing page elements
Easy call to actions and make sure to distribute them throughout
the page. If they surf to the bottom of the page, they probably have
not yet made a decision. Have fun with this... Ask them why they are
all the way at the bottom of the page.
Slide13Landing page elements
The landing page should be mobile
Slide14Landing page elements
Create landing page variants for A/B testing
Slide15Landing page elements
Create
followup
with all respondents
Slide16Landing page elements
Perhaps invest in remarketing for all landing page recipients