Agency SNAPSHOT BOUTIQUE SERVICE WORLDCLASS RESOURCES GLOBAL SCALE RESULTS DRIVEN MODERN EXPERTISE Independent and womenowned since 1988 with hightouch service and an agile mindset Commitment to measuring and optimizing to drive real business value for clients ID: 813242
Download The PPT/PDF document "Kruskopf & company Strategic partner..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Kruskopf & company
Strategic partner for Cargill
Slide2Agency SNAPSHOT
BOUTIQUE SERVICE
WORLD-CLASS RESOURCES
GLOBAL SCALE
RESULTS DRIVEN
MODERN EXPERTISE
Independent and women-owned since 1988 with high-touch service and an agile mindset.
Commitment to measuring and optimizing to drive real business value for clients.
Premium audience profiling, data analytics and innovative media planning and buying tools.
Member of 90+ agency network across 30 countries providing added scale, expertise & market intelligence.
Believers in the transformational power of smart strategies, bold creative and modern media.
SMART, BOLD IDEAS
Specialties and certifications across multiple platforms in the modern digital marketplace.
2
Slide3Thank you , CARGILL
Years Of Partnership
5
CARGILL DIVISIONS
11
PROJECTS COMPLETED
112
Slide4Over five years of delivering value
To your CARGILL Colleagues
Media strategy & buying
Messaging strategy
Creative development
SEM strategy
FIBI
Brand strategy
Audience research
Creative development
Communications planning
Public relations
Media strategy & buying
DIAMOND V
& EPICOR
Marketing strategy
Media strategy
Messaging strategy
Creative development
BIO-
INDUSTRIAL
Approved social media strategy partner
CORPORATE
4
Slide5READY AND ABLE TO work ON
your CARGILL BUSINESS TODAY
ZERO LEARNING CURVE
EXPERIENCED LEADERS
PRIORITY
SERVICE
LOCAL
+ GLOBAL
Experience with multiple Cargill businesses over five years
Agency management oversight to ensure effective resource allocation and fast onboarding
Teams are trained on Cargill brand standards and practices
Over the course of our relationship with Cargill, each project has had senior-level involvement from start to finish (minimum of 3 years Cargill experience)
Centralized coordination of account across all agency services
Cargill-focused teams are readily and immediately available
Commitment to long-standing Cargill relationship
Established vendor relationship within Cargill SAP system
Based in Twin Cities for local service and presence
Member of global network of 90+ independent agencies
Global market intelligence and world-class resources
Extended expertise areas and specialties when needed
5
Slide6OUR CREATIVE FOR CARGILL
Website
Display
Video
Email
PrintInfluencerPodcast
6
Slide7FIBI Partnership overview
7
CSST | GEOS | CCNA | SHARED SALES
Developed unique media strategies spanning awareness, lead gen and even a realignment in distributor partners
CSST
Created and implemented new messaging strategy for CSST in FY20; drastically increased engagement and web traffic.
CSST
Captured higher share of Paid Search impressions by capitalizing on high converting, low spend keywords.
1
2
3
Slide8Epicor / Diamond V PARTNERSHIP
8
EpiCor
Held a Truth Workshop focused on Epicor’s brand positioning.
EpiCor
Developed an omni-channel media strategy and plan for Epicor B2B and B2C rooted in the new brand strategy
EpiCor
Produced assets for B2B and B2C campaigns, i.e. video, banners, print, podcast scripts, social media, etc.; created a new web experience for B2C
TruMune
Developed an evolved brand look and feel through
digital banner ad creative to support media.
1
2
3
4
Slide9FINDING TRUTH IS OUR PURPOSE
Slide10Category Truths
uncover Uniqueness
Audience Truths
understand RELEVANCE
Brand Truths
unveil AUTHENTICITY
CORE
truth
10
We uncover truths that create meaningful connections with customers to drive business growth.
Slide11CORE TRUTH
MEDIA &
COMMS PLANNING
CREATIVE & CONTENT DEVELOPMENT
ANALYSIS & OPTIMIZATION
IMPLEMENTATION & ACTIVATION
IMMERSION & DISCOVERY
PRIMARY & SECONDARY
RESEARCH
AUDIENCE DEFINITION & SEGMENTATION
UNDERSTAND
CONNECT
TRUTH WORKSHOP
TRUTH MAP
DEVELOPMENT
BRAND EXPRESSION
CORE TRUTH
ALIGN
Our approach is designed to align organizations around their
Core Truth
and help them express it throughout the customer experience.
Unique
In category
RELEVANT
To audience
Authentic
To brand
11
Slide12TRUTH WORKSHOP:
UNLOCK YOUR CORE TRUTH AND GAIN RAPID ALIGNMENT
Full or ½ day
Off-site @ Truth Bar
Stakeholders / influencers
Cross-functional team
12
Slide13full-Service, tailored solutions, agile delivery
13
MODERN media
BOLD CREATIVE
SMART Strategy
Brand Strategy
Communications Planning
Customer Journey Mapping
Customer segmentation
Omni-channel content creation
Social Content & Management
Brand Identity & Naming
Quick-turn Production
Holistic Planning & Buying
Performance focused Marketing
Agile Test & Learn
Data & Analytics Reporting
Slide14JOIN US FOR A CONVERSATION
At our offices in downtown Minneapolis we’ve created a perfect space to encourage true collaboration and honest conversations between ourselves and our clients. And we bring the same spirit of collaboration when working virtually. Contact us to find out what we can do for your business.
Contact: Sue
Kruskopf
at 612-338-3870 or
skruskopf@kctruth.com
kctruth.com
• 310 4
th
Avenue South, Floor 2, Minneapolis, MN 55415