Andrea Simzak Levandowski Reference Librarian Funding Information Connecting people with information through libraries 1 2 By Moses The Crowd For DMB 1 CC BY 20 httpcreativecommonsorglicensesby20 via Wikimedia Commons ID: 745512
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Better with a Crowd! Crowdfunding for Libraries
Andrea Simzak LevandowskiReference Librarian, Funding Information
Connecting people with information through libraries
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By Moses (The Crowd For DMB 1) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia CommonsSlide3
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How do I get my money?
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Source http
://2bgr8stock.deviantart.com/art/Money-Cash-113445826
Author
JerichoSlide7
Should you crowdfund?
Specific program, project, or service
Current, timely, or urgent needStaff time and resources dedicated to running a campaign
N
etwork of potential supporters and sharers
Core group of committed backers
Strong communication channels
Everything is in place, except for the money
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Yes!*
Well, maybe…Slide8
How do we start?
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1. Plan Your Project
Pick the right project
Do your research
Do the math
Delegate
responsibility
2. Create
Your Campaign
Choose the best platform for you
Design your
campaign
Set funding levels
Edit
3. Launch
Now the work really starts!
Monitor activity
Mind the lull
Share your
milestones
4. Follow Up
Say thank you
Do what you said you would
do
Continue to engage your backers
Communicate
F
requently
,
creatively, meaningfullySlide9
Further Reading
http://libguides.njstatelib.org/nonprofits/crowdfunding Cottrell, M. (2014). Libraries Find Success in Crowdfunding.
American Libraries, 45(5), 12-13.
Leman
, H. (2013). Crowd-funding What's In It for Us as Librarians
?
Computers In Libraries
,
33
(10), 8-31
.
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Questions?
Thank you for listening!Andrea
Simzak Levandowskialevandowski@njstatelib.org
(609) 278-2640 x190
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