/
Data collection: zapping and (lack of) attention Data collection: zapping and (lack of) attention

Data collection: zapping and (lack of) attention - PowerPoint Presentation

lois-ondreau
lois-ondreau . @lois-ondreau
Follow
389 views
Uploaded On 2016-08-14

Data collection: zapping and (lack of) attention - PPT Presentation

Eyetracking Attention Dispersion see Fig 1 p 765 A ttention distraction can be captured by onscreen dispersion using eyetracking technology What are the major causes of ad avoidance ID: 446467

pulsing brand viewers zapping brand pulsing zapping viewers location commercial attention ads dispersion exposure presence iad moment image related

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "Data collection: zapping and (lack of) a..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript