Overview Technological Educational Institution of Larissa GR FHWien Studiengänge der WKW Vienna AT Current trends for mobile marketing in tourism Possibilities and chances Benefits for the customers ID: 566702
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Slide1
Dimitrios Chatzipolitis | Elisabeth HertkornSlide2
Overview
Technological Educational Institution of Larissa (GR)
FHWien – Studiengänge der WKW Vienna (AT)
Current trends for mobile marketing in tourism
Possibilities and chances
Benefits for the customers
Benefits for the tourism industrySlide3
www.fh-wien.ac.at
TECHNOLOGICAL EDUCATIONAL INSTITUTION OF LARISSASlide4
Location and Facilities
T.E.I. of Larissa is located and operates in three major cities, which are capitals in the respective prefectures, in Thessaly: Larissa, Karditsa and Trikala. Larissa campus is situated approximately 4km west of the city centre, on the national motorway from Larissa to Trikala. The institution facilities and fields spread out over an area of 400 acres (120 ha), 1/4 of which are taken up by the following buildings:Slide5
Location and Facilities
The main building block which houses administration offices and the Schools of Technological Applications, Health Care Professions, Agricultural Technology and Business & Economics. Facilities include classrooms, laboratories, Faculty offices, an auditorium and the library.Slide6
Location and Facilities
Detached buildings that house the departments of Mechanical and Electrical Engineering, the department of Tourism Enterprises and the department of Animal Production, with classrooms, laboratories and Faculty offices.Slide7
Location and Facilities
A multi-purpose building block with a well-equipped conference centre and the student restaurant which has a catering capacity of 3,500 people. Halls of Residence Complex for student accommodation. Sports facilities that include football, basketball, volleyball, tennis courts, etc. and a well-equipped multi-sport gymnasium including a basketball court and fitness centre.Slide8
Location and Facilities
The farm which comprises gardens and animal breeding installations for the laboratory practices of the Agricultural Technology School. The new Central Library building of 2,778 m2 in area which has just been completed in order to meet the educational needs of T.E.I.Slide9
Location and Facilities
Building A, of 4,500 m2 in area, which has just been completed and will house the departments of Project Management and Informatics & Telecommunications Technology.Slide10
Academic Year
The academic year starts on 1 September of each year and ends on August 31 of the following year. The teaching year starts on 1 September of each year and ends on July 5 of the following year, and is structured chronologically in two semesters, the winter and spring semester. Each semester consists of at least 15 weeks of classes and is followed by two exam periods, each of which lasts two weeks. The second exam period of the spring semester takes place in the first two weeks in September of the following academic year.Slide11
Department of Tourism Enterprises
Studies, on the one hand, cover core areas of science and arts such as Economics, IT, Statistics, Law, Tourism Geography, Professional Ethics, Foreign Languages, etc., as applied to tourism. On the other hand, specialty areas are introduced, such as Hotel Software, Air ticketing, Winery and Bar Operation, Travel Agencies and Hotel Management, Conference & Banqueting Management, etc, focusing mainly on the scientific field of Tourism Enterprise management, in terms of target accomplishment, time and resources management, promotion and advertising and human resources and materials management.Slide12
Career Opportunities
Hotels (management, guest accounts, housekeeping, supply chain, etc). Travel agencies (management, ticketing, tourism package promotion, tour leaders, etc). Catering enterprises (restaurants, coffee shops, etc) in luxury tourism resorts. Hotel and catering provisions in ships and cruises. Conferences, leisure events and recreation.Slide13
Career Opportunities
They are also qualified to: Provide services to the Ministry of Tourism Development and the Greek Tourism Organisation departments. Prepare feasibility studies for the establishment or expansion of tourism enterprises. Organize and promote local and regional tourism development. Conduct market research regarding sales and financing opportunities for tourism products and services. Manage and supervise tourism enterprise personnel. Take up positions in education according to legislation in force. Participate in research committees of their expertise. Get promoted in the administrative hierarchy.Slide14
Degree
According to Internal Studies Regulation, students become graduates when they have: successfully attended all course units and have accumulated at least 240 ECTS credits, had their degree dissertation approved and marked, and completed the six-month work placement.Slide15
Useful Contacts
Student Welfare
+30-2410-684431, +30-2410-684407, +30-2410-684393, +30-2410-684430 (fax)
accommodation@teilar.gr
Student Restaurant
+30-2410-684403, +30-2410-684402
Health Care
+30-2410-684261
T.E.I. of Larissa, 411 10 Larissa, GreeceSlide16
Photos from the CampusSlide17
FHWien
FHWien
– University
of
Applied
Sciences
of
WKW in Vienna (Austria)
Programmes in Management & Communications
www.fh-wien.ac.at
Elisabeth Hertkorn
Studies
of
Marketing & Sales (BA 2010 FT)Slide18
OrganisationSlide19
Portfolio of Degree ProgramsSlide20
Key facts
2,400
students
with 50% on a part-time basis
Largest
provider
of
FH/University
of
Applied
Sciences
degree
programmes
for
management
and
communications
80%
of
faculty
come
directly
from
the
business
world
5.
semester
:
internshipSlide21
Special offers
Second Life
StudiFM
Studio!-MagazineSlide22
The CampusSlide23
Use
of
mobile
marketing
in
the
tourism
industry
- trends and examples -
Dimitrios Chatzipolitis | Elisabeth HertkornSlide24
Current trends
SMS-Newsflash
Mobile Check-in
Mobile
ticketing
Booking
confirmation
via SMS
Travel
and
city
guidesSlide25
SMS Newsflash
TUI
Posters
with
invitation to
get
special
holiday
offers
After
sending
„Urlaub“
to
a
certain
number
,
receive
SMS
with
actual
quotations
and
picturesSlide26
Mobile check-in
Lufthansa
After online-
booking
receive SMS with
link
Boarding pass
always
available
with
this
link
2D
barcode
for
luggage
check-in
and
boarding
Requirement
: mobile
phone
with
browser-functionSlide27
Mobile ticketing
Helsinki City Transport
Order ticket per SMS
to
a certain number
Receive
valid ticket
within
seconds
Payment via
phone
billSlide28
Booking confirmation
Omena
Hotel
SMS
with confirmation
of
booking
and
welcome-text
Reminder
-SMS
one
day
before
arraival
with
door-code
,
room
number
and
check-in/-out
timesSlide29
Mobile travel guides I
mobiEXPLORE
(
Croatia
, Italy, UK + specials)
Free
software
for
mobile
phones
Offered
by
travel
agencies
Available
for
>300 mobile
types
Transmission via Bluetooth, Internet, WAP, SMS
Information
about
sights
,
events
,
restaurants
,
hotels
…
mobiEXPLORE
DEMOSlide30
Mobile travel guides II
innfo.at (Innsbruck)
Information per SMS
through
RFID-tagRFID-tag
available
at
certain
locations
Online
profiles
for
most
suitable
information
Location
and
tracking
from
specific
access
points
Information via SMSSlide31
Possibilities and chances
Sponsoring
Couponing
(
discounts, special offers
…)
Information
about
latest
news
Use
of
pictures
(emotional
charge
)
Tailor-made
offersSlide32
Benefits for the customer
Convenient
and
very handy
Save
money
and
especially
time
Always
latest
information
Information
is
tailor-made
No
extra
device
neccessary
, easy
access
Free
of
chargeSlide33
Benefits for the tourism industry
Direct
and
personal communication in real timeCustomer
profiles
can
be
build
Increase
brand
awareness
Higher
response
due
to
personal
message
Hardly
any
spreading
losses
Almost
everybody
could
be
reached
Increase
sales
by
providing
appropriate
information