Managing Director New Kent CapitalNew Kent Consulting dougnewkentcapcom So lets talk about Business Plans Presenting amp Selling Ideas How Do I Get Started Knowing What To Doamp When ID: 254034
Download Presentation The PPT/PDF document "Doug Curling" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Doug Curling
Managing Director
New Kent Capital/New Kent Consulting
doug@newkentcap.comSlide2
So let’s talk about……..
Business Plans
Presenting
&
Selling Ideas
How Do I Get Started ?
Knowing What To Do…& When
Choosing Partners
Managing Frustrations
The Music Business Today & TomorrowSlide3
Business Plans
Covering the
b
asics…..in the right order
Having the “Pitch” down
c
old
Be Excited !!!!
Be Organized – You MIGHT have 20 - 30 good
m
inutes before total ADD kicks in
No more
t
han 10 – 15 pages
Loose/Tight meeting
p
ace
Communicating with
t
he
r
ight
p
eopleSlide4
Business Plan – Do’s
The Big Idea or the Big Outcome (‘Make Meaning’)
The ‘Problem’ and why
i
t
m
atters
The current
s
olutions and why
t
hey
f
all
s
hort
What you’re building and how/when
Why you’re different (and better!)
Your
s
pend
p
lan and expected
r
esults
The (obvious) questions &
a
nswersSlide5
Business Plan – Don’ts
Produce an Org Chart showing you as CEO If you
h
aven’t
d
one
a
nything
y
et !
Attempt to
b
uild
a
s
olution
f
or
a
p
roblem
y
ou
d
on’t
u
nderstand
Disgorge spreadsheets of meaningless
f
inancials
Expect the ‘Bankers’ to
s
tart
b
y
p
aying
y
ou
a
b
ig
s
alary
Talk to
a
nyone in-depth
w
ithout knowing who
t
hey are, what
t
hey know & what they’ve doneSlide6
Presenting & Selling Ideas
Start with the right introduction from the right person
Get your $%^& together
b
efore
t
he meeting
Know the best time &
medium
I don
’
t need you to read me
powerpoints
Answer ‘Why should this matter to me?’ early
Know what others
h
ave
d
one
b
efore
y
ou
Have a definitive
p
lan &
t
imeline
Always have
a
s
pecific ‘Ask’
You don
’
t know who really matters --- there are no little people !
Slide7
How Do I Get Started ?
‘You can’t
c
hange
w
hat
y
ou
d
on’t
u
nderstand’
Deal with the toughest
i
ssue
f
irst
Identify and accomplish your #1 objective each day
Know whether value is being created ‘in the essence or the edges’
Everybody needs a big fan club – recruit advocates, supporters and friendsSlide8
Choosing Partners
Don’t confuse people that are good with people that are talented
Don’t surround yourself with people that need your money
Know what you suck at and fill the voids
Keep away from people that belittle your ambitions
Identify the problems and ‘staple’ the right people to each of themSlide9
Managing Frustrations
Learn to cooperate with the inevitable
‘Do or Do Not – There Is No Try’
If you set out to take Rome – take Rome
Do you want to feel better or do you want to get what you want ?
‘Not everything worth doing is worth doing well’
No battle plan survives contact with the enemySlide10
The Music Business……
You have to have GREAT songs
You have to have a GREAT live show
You have to have a GREAT fan base
You have to be willing to GRIND it out
‘They put us in a van and sent us on a summer tour to see if we could survive on the road for 3 months and come back alive’Slide11
The Music Business…..
Recording/Production can be do it yourself
Distribution is everywhere
Promotion can be self-managed
Merch
is cheap and important
Live/Acoustic/Demo is rare and desirable
Fans want to be part of something
Fans will pay for closeness and special
Protect & build the brandSlide12
The Music Business……
The old guard still owns ‘the matrix’
Cutting through the clutter requires work
Buy-
o
n’s
are a rip-off
Gear/Wheels are important and valuable
Stale happens very fast
$10 minus $1 minus ??????
Retail is a meaningless number
Everybody is in the data businessSlide13
Final Thoughts
Hard work does not guarantee success --- but less than your best does guarantee less success
Luck matters --- and luck favors the prepared
Timing matters --- ‘to be right too soon is to be wrong’
Someone else wants what you want
The network effect is real --- and effectiveSlide14
Questions ?
Doug Curling
New Kent Capital
doug@newkentcap.com
678-672-4010 (office)
678-672-4016 (fax)