PPT-FIGURATIVE LANGUAGE USAGE IN ADVERTISING

Pennarola chapter VI Leech 181185 Rhetoric in advertising Rhetorical figures artful deviation from the norm It occurs when an expression deviates from expectation . Step 1. : . Identifying and Sorting: . Use the Figurative. Language “Cheat Sheet” to remember what each form of figurative language means.. Sort the song lyrics into the figurative language categories to which they belong. Some lyrics. metaphor. Allusion. personification. simile. imagery. onomatopoeia. irony. tone. Figures of Speech. A figure of speech is a specific device or kind of figurative language, such as hyperbole, metaphor, personification, simile, or understatement.. Comprehension Toolkit. Figurative language 1. Comprehension Toolkit. Figurative language 1. Comprehension. means . understanding. . . The answers to some questions are easy to find, while the answers to others are more difficult to work out. Use your imagination!. Two types of Language. Literal Language. means exactly what it says.. is explicit, obvious, out in the open and plainly stated.. communicates an ideas clearly and plainly. Figurative Language. How authors create sensory images in texts. Types of Figurative Language. Metaphor. Simile. Personification. Allusion. Juxtaposition. Oxymoron. Paradox. Metonymy. Sound devices. Rhythm. Rhyme. Alliteration. Essential Questions. What is figurative language?. How can I interpret figurative language?. What is figurative language?. Here are some examples. What do you think figurative language means?. The wind whispered softly through the trees.. Lay That Trumpet In Our Hands. Last week, we read “Still I Rise” by Mya Angelou and looked at her use of figurative language. . Answer the following questions to review the meaning in her poem and her use of fig. language.. A Type of Rhetoric. Figurative Language. What is figurative language? . a way of saying something other than the literal meaning of the words. Figurative Language. Types of figurative language. Connotation . language . is the use of words . that go . beyond their . ordinary meanings..   . Figurative language requires . you to use your imagination to figure out the author's meaning.  . The water’s reflection was like the sun on glass.. Alliteration: Repetition of initial consonant sound.. “Peck of pickled peppers” . Adjective: alliterative . Anaphora: repetition of a word or phrase at the beginning of successive clauses. . By building toward a climax, anaphora can create a strong emotional effect. . Figurative language is language that communicates ideas beyond the ordinary meanings of words.. Types of figurative language are called figures of speech.. Simile. A simile makes a comparison between two things using the word like or as.. that departs . from literal meaning in order to . achieve a . special effect or . meaning.. Imagery. Imagery: language that creates a recognizable world . by drawing . on our . five senses. . Example: . Name: __________________________ Date: ___________ PD: ______. Directions. : Match definitions in Column B to the type of figurative language it describes in Column A. . -COLUMN A-. _____1. idiom. _____2. metaphor. & Figurative Devices. Figurative language . is when a writer uses . figures of speech to be more effective, . persuasive, or . impactful. . Figures . of speech such as metaphors, similes. , . or allusions .