1 OrgSync 2 Sample Mallway Ad 3 Publish in Fuqua Student Times 4 Post to Facebook 5 Tweet Medium Description Contact Example on PPT OrgSync Events Club Newsletter Main avenue for clubs to ID: 418689
Download Presentation The PPT/PDF document "Options for Marketing Club Events" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Options for Marketing Club Events
1
OrgSync
2
Sample
Mallway
Ad:
3
Publish in Fuqua Student Times
4
Post to Facebook
5
TweetSlide2
Medium
Description
Contact
Example on PPT
OrgSync
EventsClub Newsletter
Main avenue for clubs to convey information to membersClub cabinet member responsible for communications
Pg. 3Mallway AdVisual display on digital screens in main hallway
Jennifer Lueck(Send 2 days in advance of when it needs to be advertised)
Pg. 4Fuqua Student TimesMBAA newsletterNewsletter distributed every Monday
to the entire Fuqua communityJennifer Lueck(Deadline: Friday noon)Pg. 5Tabling
Raise awareness by physically being at the tables near the entrance to FoxSelfPg.
6FacebookClass page
Club pageSection pageDigital advertisements on Facebook that are club specific
Nick Faber(social-media@fuqua.duke.edu)Pg. 7
Twitter (@dukefuquambaa)Short reminder before events
Nick Faber
(social-media@fuqua.duke.edu)Pg. 8
Overview of Marketing Avenues
Note: You can also work with the BMO (lower level of academic building) to submit a request for directional signage to be displayed on the day of the event.Slide3
Sample Event on
OrgSyncSlide4
Requirements:
Horizontal PowerPoint or PDF formatInclude details of event
(date and location)
Provide start date and end date for ad to scrollDeadline:
Send to Jennifer Lueck two days in advance of when you want to post
(Jennifer.lueck@duke.edu)
Sample Mallway AdSlide5
Provide a link so readers can easily access additional information
Who?
What?
Where?
Why?
When?
Sample Content for Fuqua Student TimesSlide6
Requirements:
First come, first serveRecommendation:
Place cardboard banners at back of tables
Place banners / flyers in front of tablesBring laptops and sign-up sheet
Have club members wear club t-shirts
Example of Effective TablingSlide7
Class Page
Club Page
Section Page
Create an event so that your classmates can join the event. Facebook will remind them that the event is coming up! You can also attach flyers for more informational events.
An event page on the club’s page can contain info for those who are interested in the event. I used the same information that I posted in
OrgSync
.
To promote awareness, you can leverage your section’s page to gauge interest, or obtain additional sign-ups for your event.
Sample Facebook PostsSlide8
Requirement:
School-wide Event
Notes:
Nick Faber and his team (social-media@fuqua.duke.edu
) are happy to assist with creating a social media communications plan and encourage you to use all channels (Facebook, Twitter, Instagram, etc.)
to help amplify your effortsYou can potentially get retweeted! Ensure you use hashtags (
ie: #FuquaTravels, #TeamFuqua) or tag Duke/Fuqua (ie: @DukeFuqua
, @DukeFuquaMBAA) to get featuredSample TweetsSlide9
Medium
Requirements
Recommendations
OrgSync
Events
Club Newsletter
Contact your club president as each club has specific deadlines for event postings and club newslettersShort, simple, and sweet to get the information across quicklyMallway
AdHorizontal PowerPoint or PDF format
Send to Jennifer.Lueck@duke.edu two days in advance of when you need advertisement posted
Professional PowerPoint or PDF to convey seriousness to FuquaFuqua Student Times(MBAA
newsletter)Must be a Fuqua-wide event Provide date, time, location, purpose, contact information, and send email to Jennifer.lueck@duke.edu by noon on Friday
A page to provide more information about your event (link to include)Tabling
First come, first serveClub members to wear club t-shirts so student body can easier identify club
Posters put behind tabling or front of tableFacebookClass pageClub
pageSection page
Verify content with club president and your club’s communications representative
Posting
on Club page / Section page first so that the Class page does not become muddled with informationTwitter (@dukefuquambaa)Represent Fuqua brand well
Pictures with your Tweet
Communication Best Practices
Note: If you want to advertise a fundraising event / effort, ONLY those that
are sponsored by the MBAA or an MBAA club may utilize formal Fuqua communication channels to encourage
donations