PDF-Predicting Advertiser Bidding Behaviors in Sponsored Search by Rationality Modeling Haifeng Xu Centre for Computational Mathematics in Industry and Commerce University of Waterloo Waterloo ON Canada
ustcgmailcom Bin Gao Microsoft Research Asia 13F Bldg 2 No 5 Danling St Beijing 100080 P R China bingaomicrosoftcom Diyi Yang Dept of Computer Science Shanghai Jiao
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