WELCOME PowerPoint Presentation

WELCOME PowerPoint Presentation

2016-08-12 19K 19 0 0

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WE’RE ALL ON THE SAME TEAM. Let‘s be . AWESOME. !. Hear results of planner and hotel interviews about the pivotal role of the DMO Sales Professional. Understand the importance of the two key roles uncovered. ID: 443531

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Slide1

WELCOME

Slide2

WE’RE ALL ON THE SAME TEAMLet‘s be AWESOME!

Hear results of planner and hotel interviews about the pivotal role of the DMO Sales ProfessionalUnderstand the importance of the two key roles uncoveredPrepare to take action on the contributions of the DMO Sales Professional that matter most, as identified by both planners and hotels

Slide3

WHAT IS YOUR PAIN POINT?

Planners don’t associate

-

top of mind-

CVBs with

FIND

Slide4

What Planners Have to Say About CVBs/DMOs

Slide5

What is Changing for Sales Professionals

57%

Corporate Executive Board

Slide6

What is Changing for Sales Professionals

We are looking to drive greater efficiencies and automating the processes where

human interactions

do not add value.

---Hotel’s View in eRFP Efficiencies

(2013 DMAI/HTNG Webinar)

Slide7

“Our reputations do not come

from how we talk about ourselves. Our reputations come from how others talk about us.”

---Simon

Sinek

Slide8

Planners are RAVING FANS…or fall into one of 3 buckets

unaware

otherwiseengaged

unaware

dissatisfied

or misperception

otherwise

engaged

Slide9

What about lead distribution?

Are you really my advocate, or do you have a membership bias?

Don’t you just handle city-wides?

Free…what’s the catch?

How do you share credit with my other partners?

SPEAK UP…

I CAN’T HEAR YOU!!!

Slide10

Our Promise and Value To Planners

Comprehensive View of the DestinationLocal ExpertiseExtensive In-Market RelationshipsFREE to YOU!

We are the best first point of contact to help planners FIND the right fit for any size meeting.

Over 500 DMO Sales Professionals Reached

Slide11

What Are Your Concerns?

as a CVB Sales Professional

Lack of understanding about my value by planners

Credibility with my local hoteliers

“Just being copied” on leads from planners/ third parties

Multiple channels available to planners that now do what you do

No concerns

Other

Slide12

What Are Your Concerns?

as a CVB Sales Professional

Slide13

Our Promise

Our Value

Our Roles

INSIDERS

…Where do we go from here…

WHAT

WHY

HOW

Slide14

Six Industry Expert Interviews

Slide15

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Slide18

Successful DMO Sales Professionals

EDUCATORS

FACILITATORS

Let’s look at this way…

Slide19

DMO Sales Professional as TIME SAVER

PLANNER

Saves me time and duplicity of effort in going direct to multiple parties

HOTEL/VENUE PARTNERS

Provides

fully qualified leads that save me time and duplicity of efforts in research

Slide20

DMO Sales Professional as KNOWLEDGE PROVIDER

PLANNER

Offers unique expert knowledge that helps me find the best match/deal for my meeting

HOTEL/VENUE PARTNERS

Delivers

complete and high quality information about the meeting and planner that allows me the opportunity to truly differentiate my offerings

Slide21

DMO Sales Professional as CONNECTOR

PLANNER

Provides me with connections I can trust and facilitates relationships within the destination

HOTEL/VENUE PARTNERS

Facilitates the relationship with the planner and helps support my sales position by knowing my hotel well

Slide22

DMO Sales Professional as PROTECTOR

PLANNER

Helps protect me from sales pressure when I am still in the exploratory mode in a business model built to serve my interests, and acts as my eyes and ears in the destination keeping me informed of issues that may impact my meeting

HOTEL/VENUE PARTNERS

Trusted lead source that sends leads my hotel is well suited to deliver on, and one that helps me understand how and when a planner wants to communicate

Slide23

Our Promise

Our Value

Our Roles

Slide24

The Steps to Sustaining the

CVB Sales Professional Value

Talk the same language & promise the same thingTake action and adopt new roles to support both planners & hoteliersJoin the industry in educating planners about our value

3

Slide25

Stay Connected…Be a Champion!

www.empowermint.com/insider

Slide26

THANK YOU FORBEING PART OF THE SOLUTION FOR OUR INDUSTRY

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