2017 AZGFD Outdoor EXPO Presented by Shikar Safari Club International Attendance Youth Day 1800 Weekend 46600 Lake Paddlemore 3748 23 2 Public Engagement Family Fishing ID: 770603
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2017 AZGFD Outdoor EXPOPresented by Shikar Safari Club International
Attendance Youth Day – 1,800Weekend – 46,600Lake Paddlemore – 3,748 +23% 2
Public Engagement Family Fishing - 2,640 anglersYouth Archery– 1,682 archersIntro to Shooting – 2,225 shooters.22 - 975 shootersBB Gun – 1,250 shooters Rifle/Pistol – awaiting vendor reports Shotgun - 2,920 shooters, 11,678 rounds / clays 3
New to the EXPORelocation of Lake Paddlemore , Family Fishing , Field Operations Division Assets TentRecord sales $36,559Expanded Retail tentExpanded AmAZing Wildlife tentNew Area Favorite4
Digital EngagementBen Avery Shooting Facility Wi-Fi upgrade Vendor reserved Wi-Fi access Expanded user data collection through increased iPad deployment 5
Web Traffic Impact AZGFD Boating page 25%AZGFD OHV page 15%AZGFD SCTP page 11%AZGFD Archery page 52%AZGFD Fishing page 20% AZGFD I Support Wildlife page 54% AZGFD Hunter Ed page 26%AZGFD Ben Avery Shooting Range page 22% Average Increase = 28%6
Customer Demographics 48,400 total attendees 61% 1 st time attendees3.7 attendees per vehicle15% record Latino attendance73% earn above state median income3.45% record 1,640 1ST time shooters7
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2017 Outdoor EXPO Sponsors Title Sponsor Shikar Safari Club InternationalGold Sponsors Arizona State Credit UnionDaniel DefenseShooter’s World Silver Sponsors Cabela’s FN Firearms Sportsman’s Alliance Sportsman’s WarehouseTarget Factory Bronze Sponsors Lincoln Property Management Mule Deer Foundation MCSO 9
Thank You