CAPLINE - PowerPoint Presentation

Slide1

CAPLINE

The cap line is the imaginary line which determines the height of capital letters. Slide2

TOPLINE



topline is a first word in a news paper etc…and its like a tittle and its on the

top.

Slide3

MIDLINE

Midline is a half the distance from the base line to cap the

hieght

.

Slide4

BASELINE



Base line is a line as a basis, as for a measurement,

calculation,or

location used as basis for comparison

Base line an imaginary line or standard by which things measured or compared the establish

fo

a base line Slide5

BEARDLINE

Beard line is known as descenderSlide6

SERIF

Serif fonts are widely used in traditional printed material such as books and newspapers. Many magazines employ sans serif typefaces, as some editors state that they are "cleaner", regardless of any impact on readability from the lack of serifs.[1] Numerous studies have been done on the readability of serif vs. sans serif typefaces, without a consistent conclusion. Some studies indicate that serif typefaces may be more readable in print, but there is no consensus.[2] Studies of on-screen use are also ambiguous, suggesting that low screen resolutions make serifs more difficult to discern, with a resulting erosion of readability compared to sans serif fonts.Slide7

SAN SERIF

The conventional wisdom holds that serifs help guide the eye along the lines in large blocks of text. Sans-serifs, however, have acquired considerable acceptance for body text in Europe.

Sans-serif fonts have become the de facto standard for body text on-screen, especially online. This is partly because interlaced displays may show twittering on the fine details of the horizontal serifs. Additionally, the low resolution of digital displays in general can make fine details like serifs disappear or appear too large.Slide8

ASCENDER

In typography, an ascender is the portion of a minuscule letter in a Latin-derived alphabet that extends above the mean line of a font. That is, the part of a lower-case letter that is taller than the font's x-height.

Ascenders, together with

descenders

, increase the

recognizability

of words. For this reason, British road signs no longer use all capital letters.Slide9

DESCENDER

In typography, a descender is the portion of a letter that extends below the baseline of a font. The line that

descenders

reach down to is known as the beard line.

For example, in the letter y, the

descender

would be the "tail," or that portion of the diagonal line which lies below the v created by the two lines converging. In the letter p at right, it is the stem reaching down past the o.Slide10

BOWL

In typography, the curved part of the character that encloses the circular or curved parts (counter) of some letters such as d, b, o, D, and B is the bowl. Some sources call any parts of a letter enclosing a space a bowl, including both parts of a double-

storey

g and the straight stem on a D or B. The curved strokes of a C are sometimes also referred to as bowls although they aren't closed. Slide11

COUNTER

In typography, a counter or aperture is an area entirely or partially enclosed by a letter form or a symbol (the counter-space/ the hole of). Letters containing closed counters include A, B, D, O, P, Q, R, a, b, d, e, g, o, p, and q. Letters containing open counters include c, f, h,

i

, s etc. The digits 0, 4, 6, 8, and 9 also possess a counter

.Slide12

What is whitespace? What is the role of whitespace in the use of text?

White space are use in The vertical space in a text block is called leading, and it is the distance from one baseline of text to the next. Leading strongly affects the legibility of text blocks: too much leading makes it hard for the eye to locate the start of the next line, whereas too little leading confuses the lines of type, because the ascenders of one line get jumbled with the

descenders

of the line above.Slide13