PPT-Typography 1.01 Investigate typefaces and fonts.

Whats the purpose of design To grab the readers attention Accomplished through Typography Design Principles Design Elements Something to think about        When pictures and words pull in opposite directions and the poor reader doesnt get any message at all he simply turns the page. What is typography?. Typography: The study of all elements of type including the shape, size and spacing of the characters. Typography plays an important role in the audience perception of your document or project and its information. What message do these fonts convey?. Jokerman. Old English Text. Brush Script. Curlz. Edwardian Script. Objective. The student will compare serif and sans serif typefaces.. The student will compare ascender and . 1.01 Investigate typefaces and fonts.. What’s the purpose of design?. To grab the reader’s attention. Accomplished through:. Typography. Design Principles. Design Elements. Something to think about…. O. G. R. A. P. H. Y. What is Typography?. = the arrangement, style, appearance, and printing of . typefaces.. Typeface Categories. Serif. Sans . Serif. Script. Decorative/Ornamental. (Two main types of typefaces). Objective 1.01: Understand typography, multiuse design principles and elements. Typography refers to the design of the characters and the way they are presented on the page. . Consistency is important!. By: Leisy Vidal. Importance of. typography. Sometimes you’ll get a client that just doesn’t give you any photographic assets.. It then becomes very hard to build an aesthetic multi-page site without any visuals. . Font Basics, Usage and Layout. The Basics. Fonts. (also called . typefaces. ) are a complete set of letters, numbers, and symbols – each with a similar style.. Typography. is the technique of creating fonts, as well as the study of their creation.. Web Typography. How We Read. Our eyes move across a line of text and move information to our brains. Filter words into context. Depending on where you read it, experience is different. How We Read. Just because its legible doesn’t mean it’s readable . What is typography?. Typography: The study of all elements of type including the shape, size and spacing of the characters. Typography plays an important role in the audience perception of your document or project and its information. Objective 1.01: Understand typography, multiuse design principles and elements. Typography refers to the design of the characters and the way they are presented on the page. . Consistency is important!. Typography. Typogra. Designers use typography to communicate a client's message to an audience. . They explore the creative possibilities presented by words (typography). It is up to the designer not only to find or create appropriate letterforms but also to establish the best balance between them..   Putting type on a page without incorporating typographic principles is merely word processing.. Terry Rydberg, Author. Exploring InDesign 3. Typography. Typography. Typography. The study of all elements of type as a means of visual communication—from calligraphy to the use of digital type; includes the shape, size, and spacing of characters. . http://. artinspired.pbworks.com/w/page/13819726/Typography. What is Typography?. A vast majority of what is created by multimedia professionals includes type. The word “typography” refers to the art and process of arranging type on a page. Changing the typeface (font), size, color, weight, and placement of type in your design can add extra emphasis to your words and enhance the visual appeal of your message. . Discuss effective use of . w. ebpage images. Describe. image file formats. Discuss how to prepare web-ready images. Chapter 5: Typography and Images. 2. Webpage Typography Issues. The appearance and arrangement of characters .