PPT-Typography 1.01 Investigate typefaces and fonts.

Whats the purpose of design To grab the readers attention Accomplished through Typography Design Principles Design Elements Something to think about        When pictures and words pull in opposite directions and the poor reader doesnt get any message at all he simply turns the page. - . continue. K1066BI – . Graphical. Design. Teppo Räisänen. Teppo.raisanen@oamk.fi. Typography. Typography. From. . Greek. . words. . τύπος. (. typos. ) = . form. . γραφή. (. graphy. What is typography?. Typography: The study of all elements of type including the shape, size and spacing of the characters. Typography plays an important role in the audience perception of your document or project and its information. It’s not just the words, but the shape, size of headline and letters can attract readers.. Typography important enough to warrant own . journal. Type is classified into a few large groups called races. Races are divided into families, then typefaces and finally, fonts.. serif or sans serif?. Times New Roman is a . serif. font. Ariel is a . sans serif. font. S. erif. Serif fonts help people read long blocks of text. The feet help your eye move from one character to the next, linking them together in your brain. . 1.01 Investigate typefaces and fonts.. What’s the purpose of design?. To grab the reader’s attention. Accomplished through:. Typography. Design Principles. Design Elements. Something to think about…. 1. Type Classification and Selection. Copyright © Texas Education Agency, 2013. All rights reserved. Images and other multimedia content used with permission. . 2. Type Classification and Selection. serif or sans serif?. Times New Roman is a . serif. font. Ariel is a . sans serif. font. S. erif. Serif fonts help people read long blocks of text. The feet help your eye move from one character to the next, linking them together in your brain. . Web Typography. How We Read. Our eyes move across a line of text and move information to our brains. Filter words into context. Depending on where you read it, experience is different. How We Read. Just because its legible doesn’t mean it’s readable . Dawn Pedersen. What Is Typography?. The study of the design and use of type.. The objective is to make text as legible and visually attractive as possible.. Typography requires making decisions about:. Explain webpage typography issues. Discuss effective use of . w. ebpage images. Describe. image file formats. Discuss how to prepare web-ready images. Chapter 5: Typography and Images. 2. Webpage Typography Issues. 2. Goals of typographic design. Typography plays an important role in how audiences perceive your document and its information.. Good design is about . capturing your audience’s interest and. helping your audience gather information quickly and accurately.. Typography. Typogra. Designers use typography to communicate a client's message to an audience. . They explore the creative possibilities presented by words (typography). It is up to the designer not only to find or create appropriate letterforms but also to establish the best balance between them.. Discuss effective use of . w. ebpage images. Describe. image file formats. Discuss how to prepare web-ready images. Chapter 5: Typography and Images. 2. Webpage Typography Issues. The appearance and arrangement of characters . Chapter 5. Elements of a web page. 2/4/2016. 2. Paragraph: is the most rudimentary of the text pages. You indicate . a paragraph with the . p . element by inserting an opening . <p> . tag . at the .