Writing Basics 1lineheadline Bricklayers engage in mortar combat 2lineheadline Backers hot for chili as US official food 3lineheadline Mosquitos biting into holiday fun Hammer mainsecondary ID: 306921
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Slide1
Headlines
Writing BasicsSlide2
1-line-headline
Bricklayers engage in mortar combatSlide3
2-line-headline
Backers hot for chili
as U.S. official foodSlide4
3-line-headline
Mosquitos
biting into
holiday funSlide5
Hammer - main/secondary
headline
(
We also call this a main headline/subheadline combo.)
Standing tall
5’-4” guard rises to challenge of leading TigersSlide6
Tripod - main/secondary headline
Driven to destruction
Police play game
of cat and mouse
with illegal racersSlide7
Kicker - main/secondary headline
Nolan Ryan makes smooth transition to job
helping oversee state’s parks, wildlife areas
Whole new ballgameSlide8
What kind of headline is this?
Dress code approved
Policy mostly affects girls, critics saySlide9
Helpful hint
Make the tone fit the content.
Serious story, serious headline.
Funny story, funny headline.Slide10
Helpful hint
Be objective. Do not editorialize.Slide11
Helpful hints
Make it sound natural, like something you would say.
Avoid awkward constructions.
No SAT words.Slide12
Helpful hint
Keep all parts of a verb on the same line.
Big surprise: Perry will
run for governor again
George Bush will
attend Mensa meeting
purely as spectator Slide13
Helpful hint
Put modifiers and words modified
on the same line.
Fire guts Fred Astaire
Dance Studio, 2 injuredSlide14
Helpful hint
Do not end a line with a preposition.
Baseball team ready for
playoff game, coach says
No love lost between
Longhorns, SoonersSlide15
Helpful hint
No articles. Use a comma to replace “and.”
Heat wave blisters California, TexasSlide16
Helpful hint
Avoid clichés.
Swimmers dive into season
Golfers swing into action
Exchange students say ‘Hasta la Vista’
Math Club multiplies
Football team tackles oppositionSlide17
Helpful hint
Do not repeat key words or phrases
from the main headline into the secondary headline.
Pocket lasers banned
Authorities ban laser pointers
Instead:
Pocket lasers banned
Principal cites injuries, class disruptionsSlide18
Helpful hint
• The main headline should never be
dependent on a kicker or other secondary
headline.
If health care bill passes, death panels
will determine the cost of treating elderly
No details exist, but Limbaugh says it could happenSlide19
Helpful hint
Don’t pad headlines with school initials or dates. Also, avoid initials and abbreviations in headlines.
Too vague…
2012 MHS FFA plans
to hold annual rodeo
More specific…
Willie Nelson to appear
at FFA rodeo SaturdaySlide20
Helpful hint
Be clever when you can. Puns make good main heads.
Take ‘meowt’
to the cat show
Annual festival of felines begins today
Band itching for practice
as soon as mosquitoes killedSlide21
Helpful hint
Headlines do not use end mark punctuation.Slide22
Helpful hint
Avoid initials or
abbreviations
unless the initials are instantly recognizable.Slide23
Helpful hint
Alliteration in headlines should be used sparingly and in appropriate situations.
Acceptable:
New Planetary Puzzlers
A distant, oversize world causes cosmic confusionSlide24
Helpful hint
Use a thesaurus. Headline writers must have at their disposal enough synonyms to plug in and out of the headline to make the count.
New Planetary Puzzlers
A distant, oversize world causes cosmic confusionSlide25
One/two/three-lines mean “main idea”
PRACTICE:
Write
a 2-line headline with a count of 26-32 per line
. (That means 26-32 characters, including spaces. Think of only composing a 26-32 character tweet.)
In hopes of raising awareness, the Advanced Placement biology classes will present a slideshow on global warming and climate change at 7 p.m. Thursday in the school’s theater.
“I think most people are unaware,” senor Tiffani Loft said. “We want to educate students and the public and give them tips on how they can help.”
AP biology teacher Freida Bailey suggested the presentation after her students voiced frustration over the public’s ignorance of climate change.
(more stuff about free food)Slide26
One/two/three-lines mean “main idea”
In hopes of raising awareness, the Advanced Placement biology classes will present a slideshow on global warming and climate change at 7 p.m. Thursday in the school’s theater.
“I think most people are unaware,” senor Tiffani Loft said. “We want to educate students and the public and give them tips on how they can help.”
AP biology teacher Freida Bailey suggested the presentation after her students voiced frustration over the public’s ignorance of climate change.
(more stuff about free food)
Possible answers:
2-line with each line
26-32 characters (including spaces)
Class hopes to promote awareness
with global warming slideshowSlide27
Clever headline
When geometry teacher Robin Hester found out she was pregnant, she was ecstatic.
“My husband and I had been trying for three years,” she said. “We pretty much gave up.”
Then the even bigger news followed. She was pregnant with quintuplets.
(due July 4)
PRACTICE: Write a 1-line
main
(9-18 count)
and
1-line
secondary
(26-32 count)Slide28
Clever headline
When geometry teacher Robin Hester found out she was pregnant, she was ecstatic.
“My husband and I had been trying for three years,” she said. “We pretty much gave up.”
Then the even bigger news followed. She was pregnant with quintuplets.
(due July 4)
Possible answer:
1-line
main 9-18 and 1 line secondary 26-32
Do the math
Hester expecting quintupletsSlide29
PRACTICE
Responding to the economic downturn and falling enrollment figures, the School Board voted to close 21st Century Academy and Howard Middle School. The vote comes after months of indecision among administrators and school board members and heated criticism from parents.
1-line headline counting 21-27Slide30
Possible answer
Responding to the economic downturn and falling enrollment figures, the School Board voted to close 21st Century Academy and Howard Middle School. The vote comes after months of indecision among administrators and school board members and heated criticism from parents.
1-line headline counting 21-27
Board closes 2 schoolsSlide31
PRACTICE
Senior Mike Gee won the state championship in mathematics at the Texas Math/Science Coaches Association state convention in San Antonio last weekend. Gee also took second place in number sense and third place in calculator applications.
Gee, who has accepted a full scholarship to Stanford University next year, said he owes his success to coach Dudley Smith.
“I never really liked math that much before I took his AP Calculus class,” Gee said. “But he makes it interesting and fun.”
Smith said Gee is being too modest.
“Mike is a math whiz,” he said.
1-line main counting 8-15
with a 1-line secondary counting 24-30Slide32
Possible answer
Senior Mike Gee won the state championship in mathematics at the Texas Math/Science Coaches Association state convention in San Antonio last weekend. Gee also took second place in number sense and third place in calculator applications.
Gee, who has accepted a full scholarship to Stanford University next year, said he owes his success to coach Dudley Smith.
1-line main counting 8-15
with a 1-line secondary counting 24-30
Gee, whiz
Senior wins state math title