PPT-Headlines and ‘Journalese’

The notsosecret language of the media Lesson Objectives At the end of this lesson we will understand the uses and effectiveness of wordplay in headline writing and be more familiar with journalese shorthand and the way it is used in headlines. Michael . O’Brien 530.921.2435 . enjoymichaelobrien.com. 6 Key Societal Forces All Marketers Must Understand :. Customers are:. Extremely cynical. Bombarded with too many offers. ; . Writing effective headlines. | . Good headlines. . Home.  | . Assignment list. .  . What is needed?. Potential witness to murder drunk . What is needed here?. Dole and Bush dead even in Kansas polls. By . Hailee. Smith. Intro to Headlines. A headline must:. Relate to the story. Fit the allotted space. Be grammatically correct. The secondary heading under the main heading is called a deck. Succeeding decks are smaller in font size. Writing Basics. 1-line-headline. Bricklayers engage in mortar combat. 2-line-headline. Backers hot for chili. as U.S. official food. 3-line-headline. Mosquitos. biting into. holiday fun. Hammer - main/secondary . Purpose. The cover of a magazine serves two important functions: it grabs the reader’s attention and previews the contents of the magazine. The cover is the most important selling point and if the reader is not hooked, then chances are they will not be tempted to buy the magazine.. Making an impact- accurately . Writing Effective Headlines. The best way to write a good headline is to keep it simple and direct. . Be clever only when being clever is called for.. Puns are good, but only on “. HEADLINES TRAVEL GAMES MEDICAL CARS BREAKİNG NEWS SPORTS METRO VIDEO NEWS TECH REAL ESTATE FİRST-READ ASİAN AMERİCA SCİENCE NEWS BUSİNESS NEWS US NEWS SPACE V cutlines. Limelight. Headlines. A headline is the “title” of an article.. It appears at the top of an article.. Ex. Limestone takes next step. Man arrested in wife’s death. How to write headlines. CAPTIONS AND HEADLINES . (Lesson . 2). Renee Burke, MJE, Yearbook Adviser, Boone High School. Objectives – In this lesson, you will learn:. How to write factual headlines that do not editorialize. How to write creative headlines that will make people want to look at the spread and read the story. You have to get their attention somehow!. COPY EDITORS WRITE HEADLINES. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. . Bias . using . Simple Textual . Analysis. Yuval Pinter . Shuki. Tausig Oren . Persico. Motivation / Hypotheses. Media is biased. Israeli media is super-biased. Machine Learning detects bias. Headlines could be enough. Subheads here in upper and lower case. Title of document here. 9/17/19. Headlines case. Bullets in upper and lower case. No more than 5 bullets on a page. Bullets in upper and lower in case . No more than 5 bullets on a page. Sara Stanner. February 2020. Education Conference. The media is massively increasing the quantity of information we have access to . If . you get confused after reading stories in the media about which foods, supplements and eating behaviours are good/bad for you, you are not alone!. ACTIVE VS. PASSIVE VOICE. Generally, we use the active voice whenever possible because the Passive voice sentences often use more words, can be vague, and can lead to a tangle of prepositional phrases..