Hypodermic Bullet Theory Add to glossary HypodermicBullet Theory messages are received directly and undiluted by audiences injected like a hypodermic syringe or a bullet shot from a gun Audiences absorb these messages like sponges and are influenced by the messages that are being ID: 483947
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Hypodermic/Bullet TheorySlide2
Hypodermic/Bullet
Theory
Add to glossary:
Hypodermic/Bullet Theory – messages are received directly and undiluted by audiences, injected like a hypodermic syringe, or a bullet shot from a gun. Audiences absorb these messages like sponges and are influenced by the messages that are being communicated to them.
Anecdotal observations – informal and personal viewpoints as opposed to thoroughly researched study
.Slide3
Hypodermic/
Bullet
Model
Read the introduction to the theory on pg
228
from Heinemann Media. Using the information from what you’ve read and the video, answer these questions:What does this theory suggest audiences are like?How does the Hypodermic/Bullet Model suggest that information is communicated to and received by the audience member?What evidence was the theory based on? What were the flaws in this?Slide4
Read the section ‘The War of the Worlds’ on pgs
228-9
from Heinemann
Media.
Using the information from what you’ve read and the video, answer these questions:
In a paragraph, summarise what the “War of the Worlds” broadcast was about.What factors do you think may have influenced people’s panicked reaction to the radio dramatisation?The War of the WorldsSlide5
Criticisms of the theory
Read the ‘Criticisms’ section from pg 230 of
Heinemann Media
Using the information from what you’ve read and the video, answer these questions
:
How is this model flawed? What example is given in the passage?What does this model disregard about the audience?Slide6
Where the theory sits with today’s society
The
Hypodermic/Bullet Theory is no longer accepted by media theorists as a valid explanation of communication and media influence.
Although
the Hypodermic/Bullet Theory has been abandoned by most media theorists, it continues to
influence discussion about the power of the mass media. People believe that the mass media can have a powerful effect on people and parents continue to worry about the effect of television and violent video games.