PPT-Uses and Gratifications Theory

The effect of the media The ability of the media to have a direct influence on society is questionable Persuading consumers to buy a particular brand of jeans or cornflakes works well for advertisers but advertising which tries to alter more deeprooted and complex forms of behaviour such as drugtaking or alcohol consumption has been found to have only a small impact. Abstract In this study we report the findings of a survey on a virtual community of knowledge and interest for end-users. We approach a community participant both as a member and a user, who is also a Classifying and Selecting BIM Uses Version 0 . 9 September 2013 RALPH G. KREIDER AND JOHN I. MESSNER The Uses of BIM 1 | Page A CKNOWLEDGEMENTS This work builds upon concepts within the BIM Projec Uses & Gratifications theory. Katz . & . Blumler’s. Uses & Gratifications Model proposes that the media has 4 main ‘uses’ for its audiences. . Whereas . much audience theory focuses on the negative impact of the media (for example, how audiences are manipulated and duped), Uses & Gratifications research is far more positive, and emphasises on how the audiences uses the media. Sought and Obtained f. rom . Mobile . Phone . by Aquaculture Farmers: Implication on . Advisory . Services . Payment. by. Ifejika. , P.I..  . National . Institute for Freshwater Fisheries Research, . Marly. . Zweerts. 100371. Samira . Imaankaf. 100364. MT3 – . Jannie. . Timmermans. Content. What is the Uses and Gratifications theory. Different U&G approaches. History of the model. Basic model. Theories of Media Processing and Effects. History of mass communication can be recounted through introduction of various technologies. “Age of mass communication” ushered in in 19. th. and 20. th. Stafford et al. Uses and Gratifications for M-CommerceProceedings of the Third Annual Workshop on HCI Research in MIS, Washington, D.C., December 10-11, 2004 71user needs and preferences (Varshney, Mark Williamson. m. ark.williamson@wofson.ox.ac.uk. 10.06.10. The Quantum . T. heory of Information and Computation. http://www.comlab.ox.ac.uk/activities/quantum/course/. Aims of lecture. Local hidden variable theories can be experimentally falsified.. knowledge of . audiences and their relationship with the media. Assessing Audiences. Name the 5 reasons listed in the Uses and Gratifications Theory for consuming media. Answers:. To . escape. from daily woes. Hypodermic needle, two-step flow, uses and gratifications, preferred readings and passive/active. Hypodermic Needle theory. Harold Lasswell in 1920s. . It is a linear model of communication (sender is the only one who sends the message and the receiver doesn’t give response or feedback).. This theory focuses solely on the audience members rather than the message being portrayed. . It suggests that the audience take an active role in the interpretation and integration of media in their own personal lives. . ENG6552: The Continuing Middle Ages. Thursday 5. th. March 2015 AS15. Structure. Historiography. The Medieval Robin Hood. Yeoman Hero. Robin Hood in the 16. th. Century. Gentrification?. Robin Hood in the Seventeenth Century. Mr. Alberto Vega, BBA. Dra. Virgin Dones, PhD. Dr. Evelyn Lopez, DBA . Millennials & Snapchat: The Self-Expression Through the Use and Its Influence in The Purchase Motivation. Introduction . Millenirars Consumers. To be introduced to & apply the Uses & Gratifications Theory. Audience Pleasure & Motivation. What is the pleasure in . working out. ? What is the motivation?. What is the pleasure in . cooking.