knowledge of audiences and their relationship with the media Assessing Audiences Name the 5 reasons listed in the Uses and Gratifications Theory for consuming media Answers To escape from daily woes ID: 463649
Download Presentation The PPT/PDF document "To consolidate" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
To consolidate knowledge of audiences and their relationship with the media
Assessing AudiencesSlide2
Name the 5 reasons listed in the Uses and Gratifications Theory for consuming mediaAnswers:To escape from daily woesTo be entertained
To be
informed/educatedTo socially interact with othersTo personally identify with characters/situations
RecapSlide3
Based on the information on this poster:Who is the target audience for this trailer (primary audience
)? How do you know?
Who could this film also appeal to (secondary audience)? How do you know?Analysing AudiencesSlide4
First viewing – watch the trailer without taking notesSecond viewing – take notes on how this trailer appeals to its primary
audience
Third viewing – take notes on how this trailer appeals to its secondary audienceAnalysing A
udiences
Were there differences between the type of audience for the poster and the trailer?Slide5
How does the trailer engage the interest of its audience?
Write
one paragraph on how the poster engages the primary & secondary audiences,
and
one
on how
the trailer
engages the
primary & secondary
audience.Remember to include:
DCSE structure for each paragraph
Demographics
Uses and Gratifications
T
heory
The impact of a 2D release on the audienceSlide6
Has your peer…Used D.C.S.E. structure for each paragraph?
Explained how this appeals to more than one type of audience?
Discussed demographics?
Used the Uses
and
Gratifications
T
heory?
Explored the impact
of a 2D release on the
audience?
Marking
Make an overall comment on their answer
Give them one improvement they can make to elevate the quality of their answer
Peer Assessment