Leveraging your social network during an emergency Presented by Sabra Schneider SabraSchneiderkingcountygov Today we will consider Establishing voice credibility and connection before the emergency ID: 768157
Download Presentation The PPT/PDF document "Leveraging your social network during a..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Leveraging your social network during an emergency Presented by Sabra Schneider Sabra.Schneider@kingcounty.gov
Today we will consider Establishing voice, credibility and connection before the emergency How/when to release the message, why more is better Staffing social media, before during and after the crisis Tools and website integration
Houston Chronicle and Ike
Connect before the crisisEstablish the technical connections (what is RSS feeding, be efficient) Create effective and well trained work teams Connect with the public Don’t forget about your media partners Leverage the wisdom of the crowd
Plan before the crisisEstablish the technical pieces Create effective and well trained work teams Connect with the public Don’t forget about your media partners Leverage the wisdom of the crowd
Green River Flood
Test and askPlan to test the network and get it started early Who will be in charge of social media at your JIC? (Hint, can’t be just one person.) Ask the public for input
I asked Twitter… “Why should govt. entities use Twitter?” Within 5 mins we had the following responses:
Trusted sourceEstablish your credibility and critical mass before the crisisKeep the communication two-way Use information from the public even with caveats, for example “Residents reporting ice/snow in Issaquah, what are conditions in your neighborhood?”
Share often and openlyPublic expects up to the minute current informationThey will turn elsewhere if they don’t get it 10 levels of approval won’t work It’s not always a press release One update should feed all social networks
Case study:KC Votes Goals: To showcase final poll election. To create a new media message about transparency, better systems and voter involvement. Used Twitter, Flickr , blog, YouTube, kingcounty.gov and most importantly: VOTERS Why and how? Used flickr, blog and code to create automatic galleries easy to deploy from the field.
Four (social) stages Four stages of emergency planning: mitigation, preparedness,response, recovery Use your social networks to address all three not just the response phase The public will expect current, frequent and open updates
Staffing the updatesBuild into JIC staff planShould be cross trained for social media plus (press calls, news releases, other communications functions) Website updates just as important Who is listening?
Smart toolsbit.ly or other URL shortenerTweet deckUse the RSS feeds (site, facebook etc) Flickr, twitter, facebook, blogs, YouTube or Vimeo (top tools for a crisis)
Who is the credible source?Government?Emergency organizations? News organizations If your agency isn’t the source, someone else will fill the gap.
Above all, do somethingSabra Schneider on twitter twitter.com/ Sabrak Kcnews Kcexec Kcpets kcmetrobus