Common Misconceptions about Entrepreneurial Financing The Diverse Nature of Business Financing Financing Smaller Businesses with Modest Growth Potential Financing High Growth High Potential Ventures ID: 671575
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Outline: Chapter 9Financing Over the Life of a Venture
Common Misconceptions about Entrepreneurial FinancingThe Diverse Nature of Business Financing Financing Smaller Businesses with Modest Growth PotentialFinancing High Growth, High Potential Ventures
Copyright 2013
Cornwall,
Vang
& HartmanSlide2
Common Misconceptions about Entrepreneurial FinancingVenture Capitalists Fund Most Businesses Banks Lend to Start-ups SBA lends money directly to entrepreneurs Entrepreneurs Tend to Rely on One Single Source of Funding Government Grants are a Good Source of Money for Small Businesses
Copyright 2013 Cornwall, Vang & HartmanSlide3
The Diverse Nature of Business Financing The Nature of the Business Model Aspirations of the Entrepreneur The Stage of Development of the Business Venture Fitting the Pieces of the Financing Puzzle Together Copyright 2013 Cornwall,
Vang & HartmanSlide4
Financing a Small Business - Modest GrowthFigure 9.1
Pre-launch
Start-up
Growth
Transition
Bootstrapping
Self, friends, and family
Equity financing
Debt financing
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Cornwall,
Vang & HartmanSlide5
Financing a High-Growth, High-Potential VentureFigure 9.2
Pre-launch
Start-up
Growth
Transition
Bootstrapping
Seed financing from angels
Equity financing from VCs
Debt financing
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Cornwall,
Vang & HartmanSlide6
Outline: Chapter 10Start-up Financing From the Entrepreneur, Friends and Family
Self-financingAdvantages and Disadvantages of Self-financing Friends and Family FinancingStructure of Funds Invested LoanEquity
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Cornwall,
Vang
& HartmanSlide7
Most Common Sources of FinancingFigure 10.1Copyright 2013 Cornwall, Vang & Hartman
Pre-launch
Start-up
Growth
Transition
Self, friends, and familySlide8
Advantages and Disadvantages of Self-FinancingTable 10.1Advantages
Disadvantages
Relative ease of securing funding
May limit size and scope of start-up
Avoid complexity created by adding partners
May limit ability to grow
Better alignment with entrepreneur’s aspirations
Increases exposure to personal risk from business failure
No dilution of profits or gains
Entrepreneur may lack all necessary
experience, contacts, skills, and/or knowledge
Eventual exit process is often simpler
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Cornwall,
Vang
& HartmanSlide9
Friends and Family FinancingDetermine True Motivations Use a Formal Business PlanProvide Accurate, Objective, and Full Information about the BusinessKeep BoundariesTax PlanningCopyright 2013 Cornwall, Vang & HartmanSlide10
Outline: Chapter 11Bootstrapping
Why bootstrap?Bootstrapping Administrative OverheadBootstrapping Employee ExpensesBootstrapping Operating ExpensesBootstrap MarketingThe Ethics of Bootstrapping
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Cornwall,
Vang
& HartmanSlide11
Bootstrapping Throughout the Life of a VentureFigure 11.1Copyright 2013 Cornwall, Vang & Hartman
Pre-launch
Start-up
Growth
Transition
BootstrappingSlide12
BootstrappingDefined as the “process of finding creative ways exploit opportunities to launch and grow businesses with the limited resources available for most start-up ventures.” Cornwall, J. (2010). Bootstrapping. Englewood Cliffs, NJ: Pearson/Prentice-Hall.
Copyright 2013 Cornwall, Vang & HartmanSlide13
Why Bootstrap?Often necessary for small businesses to get startedDifficulty in raising money for growthPreserves the value and wealth of a business“Extend the Runway”Reduce risk associated with debt financing
Copyright 2013 Cornwall, Vang & HartmanSlide14
Rules of BootstrappingRule #1: Overhead mattersRule #2: Employee expenses are usually the highest single recurring costRule #3: Minimize operating costsRule #4: Marketing matters, but know your customers and how they make decisionsCopyright 2013
Cornwall, Vang & HartmanSlide15
Bootstrapping Administrative Overhead SpaceFurnishings and office equipment Administrative salaries
Copyright 2013 Cornwall, Vang & HartmanSlide16
Bootstrapping Employee ExpensesIndependent contractors Employee leasing and temporary employees
Student interns Equity compensation Non-monetary benefits
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Cornwall,
Vang
& HartmanSlide17
Bootstrapping Operating ExpensesOutsourcingJust-in-time inventory techniquesEffective cost accounting
Copyright 2013 Cornwall, Vang & HartmanSlide18
Bootstrap MarketingKnow your customerFocus on the impact of message, not “volume”Focus on benefits for customerUnderstand the market nicheSpend your marketing dollars wiselyMarketing is a process, not an event
Copyright 2013 Cornwall, Vang & HartmanSlide19
The Basic Bootstrap Marketing ToolsWord of MouthBusiness cardsBlogsFacebook and Twitter
BrochuresBanners and signs NewslettersDirect mailing/e-mailing
Publicity
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Cornwall,
Vang
& HartmanSlide20
Word of MouthMotivate customers to talk about businessCreate incentives to spread the wordAsk customers to “sell”Create a “buzz” campaignViral marketingCopyright 2013 Cornwall, Vang & HartmanSlide21
Business CardsDesign is importantInclude needed data about businessUse quality paperUse colorInclude description and/or sloganUse both side of cardCopyright 2013 Cornwall, Vang & HartmanSlide22
BlogsBe consistent in bloggingDo not blog merely to promote businessTake time to create quality blogBe patient – blogging takes time to build followingBe cautious what you write!Copyright 2013 Cornwall, Vang & HartmanSlide23
Facebook and TwitterReplacing websites for many new venturesFans more likely to purchaseBuilds on credibility of recommendations of friendsFind motivational methods for people to become friends and fansCopyright 2013 Cornwall, Vang & HartmanSlide24
Outline: Chapter 12External Sources of Funds: Equity
Angel InvestorsStrategic PartnersPrivate PlacementCrowdfundingSBICThe Downside of Equity Financing
Working with Outside Investors
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Cornwall,
Vang
& HartmanSlide25
Equity FinancingFigure 12.1 Copyright 2013 Cornwall, Vang & Hartman
Pre-launch
Start-up
Growth
Transition
Equity financingSlide26
Angel InvestorsWealthy individuals who make direct investment in entrepreneurial firmsSeed and early stage financing$50,000 to $1 million investmentsAlso work through Angel NetworksSeek payoff in three to seven yearsValuation can be difficultCopyright 2013 Cornwall, Vang & HartmanSlide27
Strategic PartnersLarger corporations in same industryLower expectations for returnsSeeking closer relationship or acquisition over time if entrepreneurial firm is successfulCopyright 2013 Cornwall, Vang & HartmanSlide28
Private PlacementLarge funding from many investorsRegulated by S.E.C.Must be accredited investorsNational bankCorporation or trust with $5 million assetsInsider/officer in the businessIndividuals with adequate income and/or wealthLarge number of stockholders can create challenges
Copyright 2013 Cornwall, Vang & HartmanSlide29
CrowdfundingBegan with donations through Kickstarter and other similar websitesJumpstart Our Business Startup (JOBS) Act of 2012 opened door for equity crowdfundingRegulated by S.E.C.Copyright 2013 Cornwall, Vang & HartmanSlide30
Downside of Equity Financing Dilution of ownershipThe risk of sharks
Dynamics of adding on new partners Copyright 2013 Cornwall, Vang & HartmanSlide31
Working with Equity InvestorsBusiness plan Confidentiality agreement Letter of Intent
Modifications of shareholder agreementsCommunication with shareholders
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Cornwall,
Vang
& HartmanSlide32
Outline: Chapter 13External Sources of Funds: Debt
Short-term debt Long-term debt Forms of debt overlooked by entrepreneurs
SBA backed funding
Working with bankers
Downside of debt
Developing a Financing Plan
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Cornwall,
Vang
& HartmanSlide33
Debt FinancingFigure 13.1 Copyright 2013 Cornwall, Vang & Hartman
Pre-launch
Start-up
Growth
Transition
Debt financingSlide34
Short-term DebtExpected to be paid within one yearMost often used to finance short-term expenditures such as inventory, supplies, payroll, etc.Copyright 2013
Cornwall, Vang & HartmanSlide35
Short-term DebtTrade debtInstitutional CreditorsBanksAsset-based lendersFactors
Copyright 2013 Cornwall, Vang & HartmanSlide36
Long-term DebtBeyond one yearMost often used to fund fixed asset purchasesCopyright 2013 Cornwall, Vang
& HartmanSlide37
Long-term DebtBanks: term loansLeasing companiesReal estate lendersCopyright 2013
Cornwall, Vang & HartmanSlide38
Criteria for Lending by Bankers Ability of the business to generate enough cash flow to easily make interest and principle payments Entrepreneur’s ability to personally pay back the loan if the business fails Assets to serve as collateral
Copyright 2013 Cornwall, Vang & HartmanSlide39
Key Loan DocumentsLoan proposal Loan document
Personal guarantees Copyright 2013 Cornwall, Vang & HartmanSlide40
SBA LoansFunds provided by independent lenders Loan guaranty from SBA transfers risk of borrower non-payment, up to the amount of the guaranty, from the lender to SBA SBA loans are commercial bank loans guaranteed by the SBA
http://www.sba.gov/financing/index.htmlSlide41
Basic SBA Loan ProgramsBasic 7(a) Loan Guaranty SBA’s primary business loan program
Helps qualified small businesses obtain financing when they might not be eligible for business loans through normal lending channels. 504 Loan Program
Provides long-term, fixed-rate financing to small businesses to acquire real estate or machinery or equipment for expansion or modernization. Slide42
Downside of DebtIncreased risk during economic slowdownImpact on proceeds from business saleRestrictive covenantsPersonal guarantees
Copyright 2013 Cornwall, Vang & HartmanSlide43
Example of Assets and Potential Funding GeneratedTable 13.1Asset
Estimated value
Percentage financed
Potential funding generated
Customer Purchase Orders
$50,000
70%
$35,000
Accts. Receivable (<60 days)
$80,000
70%
$56,000
Inventory
$20,000
30%
$ 6,000
Leasehold Improvements$10,000
50%$ 5,000Building$120,00070%$84,000Undeveloped Land$40,000
40%$16,000Equipment$15,00080%$12,000Total of Business Funding Sources$335,000
$214,000Copyright 2013 Cornwall, Vang & HartmanSlide44
Outline: Chapter 14Financing the High Growth BusinessWhat Venture Capitalists and Private Equity Funds Provide – The Four “C’s”
Integrating Profitability into the Business Plan Stages of the FirmStages of Business FundingThe Dark Side of Venture Capital FinancingInitial Contact with a Venture Capitalist
Initial Public Offering (IPO)
The Process of the IPO
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Cornwall,
Vang
& HartmanSlide45
Financing a High Growth VentureFigure 14.1 Copyright 2013 Cornwall, Vang & Hartman
Pre-launch
Start-up
Growth
Transition
Venture capital equity financingSlide46
The “Four Cs” of Venture CapitalCapitalContactsCounselCredibilityCopyright 2013 Cornwall, Vang & HartmanSlide47
Stages of High Growth Business Funding
Initial stageFirst round financing Second round financing
Late round financing
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& HartmanSlide48
Initial Stage FundingFile for incorporationWrite business planFind office and development spaceCompletion of initial design
Hire key development personnel Complete prototype unitComplete prototype testing
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& HartmanSlide49
First Round FinancingSecure key vendors Hire key service or manufacturing personnelRent or build manufacturing facilityPurchase manufacturing equipment
Market testingFirst sales contractProduction of first manufactured unitFirst 100, 1000, 10000 units, etc.
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Cornwall,
Vang
& HartmanSlide50
Second Round FinancingBreak-even level of salesDevelopment of next generation of product
Copyright 2013 Cornwall, Vang & HartmanSlide51
Late Round FinancingInitial public offering Sale of business Copyright 2013 Cornwall,
Vang & HartmanSlide52
Initial Contact with a Venture Capitalist Funding amount Duration
Summary of the project Use of funding
Confirm how the transaction will be liquidated
Existing investment in the project
Names of bankers, lawyers, accountants and consultants
Unusual or sensitive information
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& HartmanSlide53
Venture Capital Term SheetAmount the venture capitalist wishes to invest.Percentage of ownership to the venture capitalist.The nature of the investment such as loan, stock, warrants, etc.
Governance rights of the venture capitalist.Right to eventually register shares for a public offering.Remaining conditions to be met by the entrepreneur such as periodic reports, financial statements, etc.
An estimate of valuation of the company.
Specific requirements on what the money is to be used for or specific assets that must be purchased with the funds.
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Cornwall,
Vang
& HartmanSlide54
Initial Public OfferingAdvantagesDisadvantagesDiversification and liquidity
Reporting costsAbility to raise new cashDisclosure of information
Valuation
Maintenance
of control
Future business deals
Publicity
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Cornwall,
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& HartmanSlide55
Process of the IPO Selecting an investment banking firm
The decision to underwrite or not underwrite Getting the paperwork in order and certifying the price of the offering The road show
Determine the size of the book
The first day of trading
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Cornwall,
Vang
& Hartman