myth that society is moving forward It is an industry that we take part in A cultural industry These industries create art so that it can be fed to the masses for money Therefore it is not truly art ID: 415270
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Slide1
Social systems manipulate and dupe people into buying the
myth that society is moving forward. It is an industry that we take part in. A cultural industry.
These industries create “art” so that it can be fed to the masses for money. Therefore, it is not truly art.Slide2
Seriously, just think about it.Slide3
Corporations do this in three ways:
StandardizationManipulationPseudo-IndividualizationSlide4
Art succumbs to formula, genre
Plotlines follow predictable paths
Time and “look” of artistic works must conform to various standards
StandardizationSlide5
Popular culture sounds and looks more and more like each other.
They have a “core structure” with punitive uniqueness. (Pseudo-individualism)Slide6
The industry squeezes out any kind of challenge,
orginality authenticity or intellectual stimulation from the culture it creates. Popular culture becomes more alike.Slide7
Art succumbs to formula, genre…
Genre: Pop Song
Verse, chorus, verse, chorus, solo, chorus.
Genre: Painting
Frame, oil or water, scene?Slide8
The Beginning of any chorus is replaceable by the
beginning of innumerable other choruses.Slide9
Structural standardization = standardized reactions.Slide10
The listeners
drawn to popular music are conceived of in terms of infants. Conditions listeners: “Forced childishness”.Oppositional music - The details contain the whole. You must spend time with the piece.
Regression from
oppositional music.
Pop Music is one of distraction.
We desire it because it is hammered into us. It is made to be desirable. “Ecstasy without content”Slide11
These artists did not conform to standards or follow predictable paths
.
Avant
GardeSlide12
But…
Signed to Elektra, Atlantic & Warner.
Signed to
Bluenote
& Atlantic
Signed with Geffen Slide13Slide14
Using knowledge, cultural creators can manipulate stories for a specific effect.
ManipulationSlide15
The “Veneer of the Individual” makes consumers think they are getting something new and different.
Pseudo-IndividualismSlide16
Yes, there may be some originality, but a “film” still has a story arc, a hero, a journey of discovery, a plot and other standardized elements.
Original?Slide17
Capitalism conveys “myth” of the individual and of the “rebel”.Slide18
People want to express themselves as being different from the “crowd”
Wait a second, these individuals who need to “stick out” are a new market opportunity!
Slide19
All driven by commercial imperatives to maximize profit
All culture is “pre-digested” with individuals in mind.
NO WAY OUT OF CULTURAL
INDUSTRY…
So, go forth and continue to be duped by those in charge of the industry. You really don’t have much choice.